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ATLANTA, November 6, 2016 — Printpack, a leader in flexible and specialty rigid packaging, announces the launch of its new, easy-tear polyethylene pouch designed for compliance with the How2Recycle store drop-off recycling stream. In addition to providing easy recyclability, the package can also be equipped with customizable options for moisture barriers, oxygen barriers and closures to better preserve contents and combat food waste. The pouch is on display at Printpack’s booth (N-5332) at PACK EXPO International 2016 (Nov. 6-9; McCormick Place, Chicago).

The recyclability attribute of the pouch stems from its single-material structure. Films with multiple materials can contain a combination of recyclable and non-recyclable layers. It can be difficult—in today’s recycling stream—for the different components to be separated and efficiently moved through the proper channels. A single-material structure maximizes recycling efficiency for polyethylene packaging, which is further supported by How2Recycle.

How2Recycle has partnered with the American Chemistry Council’s Flexible Film Recycling Group, which leads the Wrap Recycling Action Program (WRAP). WRAP helps to propel the recycling of polyethylene film in the United States by expanding public awareness of plastic film recycling and boosting the number and proficiency of store drop-off locations throughout the U.S.

“Consumers are increasingly concerned about the impact of packaging waste on the environment, but they do not want to compromise on convenience and product quality,” says Mark Brogan, Director of Technology and Innovation at Printpack. “By providing them with packaging that is easily recyclable and free of significant learning curves or sacrifices to convenience and product protection, brand owners can live up to their sustainability promises and build greater brand loyalty.”

In addition to the recyclability attribute, Printpack’s new pouch also helps brand owners take a proactive approach to combatting food waste. Combinations of coatings, barriers and closures work together to preserve food product flavor, color and aroma to maximize shelf life and contribute to a more positive consumer experience from the first serving to the last. Additionally, the reverse-printed laminated structure of the pouch protects graphics to ensure pristine presentation for the lifespan of the product.