#personalbrief

Some inspiration for my personal project. I want these pieces to be beautiful and not your stereotypical self help book kind of thing. I want them to be ornate, delicate and well thought out. I want them to show that a lot of time has gone into them thus being a symbolic reference to the time shown to those who often feel they need a bit of a helping hand.

Furniture and ornaments will be a heavily used feature - further pushing my printing skills.

Personal Creative Project

Since the launch of the project last week I have been pondering on what to do for my personal project. I wanted to do something so different but felt a bit overwhelmed with having the power to do what I wanted.

I love aeroplanes s that was my starting point after taking a step back. I read a lot of articles about whats new in the industry and what airline is doing what etc.

Over the weekend it was revealed that Qantas, the flag carrier for Australia will be launching direct services between Perth and London. This is a huge feet and advancement. No longer will their be a need to stop off along the way.

I want to produce an advertising campaign to help build up to the first commercial flight, get people talking and excited.

I will be writing a full brief outlining what I need to do in terms of research and what to do for the creative outcomes.

Aims & Objectives:

My narrative is going to be about the problems with the current generation, and youth being afraid of projecting their feelings and emotions. It will link to feelings of isolation and loneliness. I am choosing to use this narrative, as I believe it is an important issue that needs to be addressed and given attention to. 

I will experiment with Cinemagraphs and GIFs, and will use either one or two young people (teenagers) to portray this narrative and these emotions. I would like my final piece to show either a young boy/girl showing no emotion on their face, but have a tear running down it. I would like to follow up this idea with a GIF of a young boy and girl in an isolated place hugging, like they are keeping a big secret from everyone else around them.

Influence:

I feel like the ideas behind my work are influenced by photographers such as Diane Arbus and Nan Goldin, who were made famous through their unusual perspectives, and their attention shown towards people/ideas that the world was known for rejecting and neglecting.

I also think my work will reflect a TV series that influenced my perspective on our generation deeply; called Skins, for similar reasons to the artists that have influenced me.

Also, seeing the successful outcomes of the production of Cinemagraphs and GIFs within the class, has inspired me to use these techniques in my final piece.

Look & Feel:

I will use natural lighting, as the shoot will be set outside. I would like it to be bright daylight, so that it can highlight the washed out face(s) of my model(s).

I want it to have a dark atmosphere, to show the feelings of emptiness.

I will set it either in a forest/woods, or a garden.

Genre:

My genre will be social documentary, as it suits the narrative well, using subjects rather than objects, and is a great area of my interest.

The darker mood and use of background will link well with the narrative to create an effective story for a social documentary themed piece. 

Audience:

I want this piece to be aimed at teenagers and adults, so that the majority of society can see it and understand the message behind it.

Props/Models/Sound:

Teen boy/girl

No sound used to show that these issues are unspoken. This will add depth to the narrative.

Location:

It will be set outside in either a forest/woods or garden.

I want the nature to be surrounding the subject, as though they are totally absorbed in it. 

Aims & Objectives - 

My narrative is a footballer kicking the ball and scoring a goal and then cheering. i chose this because its a simple story and i can create a gif with my images. I want to get a shot of him kicking the ball ,the ball rolling to the goal, one closer to the goal and one in the goal. I also want to get one of him looking happy / cheering at then end but i’m not sure if this will smoothly link with the other images. 

Influence -

I really enjoyed doing GIFs as they’re simple and any short story work well. i also feel a but influence as my boyfriend is a dedicated footballer, aspiring to be professional, so i find myself being surrounded by football a lot.

Audience - 

i think other footballers or people who are interested in football will be a good audience. i want to make sure it is a good goal and possibly eye catching. 

Props/Models/Sounds - 

i will need a football, a goal, a football pitch, a model (footballer). i will need him to be wearing one of his football kits to give it more of an effect. I am also thinking about using music but i’m not too sure what music i would use, maybe football chants or a football song.

Look & Feel - 

i want my final piece to be a bright happy piece, i will make sure he’s wearing a brightly coloured kit and a colourful ball to make it look like a happy place, and i also want him to look like he’s enjoying a game of football. There will be natural light which will also create a happy mood. 

Location - 

i will be taking these images on a football pitch that he plays on or a field. i will be using natural day light.

Genre - 

Example of Ux Interface

Brandon Hadley (14109324) 

Negotiated Study Evaluation:

I have mixed emotions when evaluating this project. There are times where I feel proud of the work I have produced, and other times where I feel that I certainly should have produced more. One example of the former feeling is the work that I completed for the Glasshouse Brewery Agency brief. I feel that my concept may have stepped slightly away from the brief, but I am still proud of this work and would feel happy to place it on my portfolio. Whether my concept is selected, I certainly intend to carry this brief on further, producing further branding. One example from this module where I am personally disappointed is my personal brief. This is a project I had great interest in, I felt confident with my primary research, and began to feel confident with my concepts going forward. However, as my live brief (in particular) became a more attractive prospect to work on, I feel I shunned the project a little and it got left behind. I definitely want to carry on with this project and perhaps take it into ‘Major Study’, in order to properly do the brief justice.

The Dissertation study that was introduced at the end of second year, certainly challenged me in the way that I expected. It is because of this, that I am rather disappointed in myself that I wasn’t better prepared for the final weeks, when I began collating my thoughts into the final written piece. The stress that the written aspect of this module placed on me removed my focus from my design work and so over this time my productivity dropped far lower than I would have ever wanted. This, leading into the Christmas period meant my projects had not seen the attention I would have wanted. I must stress at this stage that I am not making excuses for my own slow work rate, I just know I should have prepared better for these factors myself given the importance of this year.

Besides my work rate, I feel proud of the research I have conducted over this project and especially how (in the case of the Ansells branding) I could blend this into my Dissertation research, and conduct an additional study from this. Given the later addition of my live brief (Glasshouse Brewery) which then meant I had two brewery/beer themed briefs. The research process became easier allowing me to take inspiration for both projects, although as often mentioned in my blog, some examples were far more relevant to one brief or the other. The Glasshouse brief had minimalist characteristics and my Ansells brief left me seeking more illustrative examples, although when I progress with the brief I may look to take a minimalistic approach as well, given that it is something I am more comfortable with.

So, while I was happy with the research conducted for two of the tree briefs, I feel that the research conducted for my competition brief (RSA Agile Ageing) could have been more in depth given that it is one of the big focus’ for RSA briefs. I would add however that my direction with the brief took it away from the RSA guidelines, which I have mixed feelings about. Of course I wanted to meet the briefs criteria exactly, but I also enjoyed the direction that I took it and feel that I could have been left unsatisfied had I followed the strict RSA guidelines.

When I think about other competition briefs, I would have liked to have had a serious look at the YCN briefs before Christmas, and perhaps forced myself to increase my work rate by setting one as a Festive project. I should have also forced myself to complete some personal mini-briefs over Christmas, as an addition to the (Lubalin Graph) Toronto mini-brief, and personal branding work that I did during this project.

So in conclusion, I am happy with my outputs for this project, but not with the number of outputs that I have produced, again given the importance of this year. I am proud of my research methodology and hope that I am able to improve it even further and carry it into Major Study. I am feeling confident and happy leading into Major Study, as I am aware that the major written component of this year is now behind me. I just hope that I can leave my slow work rate behind me also, and go into Major Study with a fresh, more positive outlook.

Blog Addresses:

•bh-designblog.tumblr.com (first part of blog)