#competitionbrief

When we discovered what this project was, I immediately chose an idea which I will in course stick with as it is a 1 week project.

I am unsure what the final outcome is but I plan to experiment with food. I looked at my shelves to see what I can make for a monochromatic meal.

Yellow monochromatic meal. Source: Why monochrome is the next best food trend (taste.com.au)

Yes, I plan to make three sets of monochromatic meals for research.

Definition of monochromatic color scheme: A monochromatic color scheme is a color palette in which a single color tint is used as the basis for all shades and hues found within the image. The shade of color is varied by changes made to the saturation and/or brightness of the base color. White and black are always present as the two extremes on either end of the spectrum for whichever color is chosen for the monochromatic color scheme.

I discovered this technique on Netflix's reality drama called Pressure Cooker.

This definition is applied to monochrome recipes which relies on one color. Tasters are tricked to believing they are eating one thing due to the clean plate, but what if they aren't?

How do they feel?

Does color influence how they feel about the meal? (I'll use different colorful ingredients but use similar spices to ensure the taste is similar and be able to judge if color truly influences tastebuds)

All these questions are why I need to do research, once I find my answers, I will be able to create a data visualization of my answers.

Now the important question is, who is this research aimed to?

Well, I am not a chef but the target audience is young food enthusiasts looking for creative ways to create aesthetically pleasing meals on a low budget.

Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio and other virtual enhancements integrated with real-world objects.

In 2016, Pokémon Go (AR game) was created to improve physical and outdoor experience. This can be leveraged to reduce myopia. However, it's not an exact replicate of the game as it mostly focuses on finding Pokémon.

AR Games:

Ghost detector radar (2016)

Pokémon Go (2016)

AR Dragon (2017)

Key features of the above games:

* Ghost detector radar finds a 'ghost' and you can ask it questions, then users share their ghost stories. (I am interested in incorporating stories to AR games)

* Pokémon Go is about finding Pokémon whilst walking around, you can view your captured Pokémon in AR, thus it's similar to AR dragon in that retrospect. There's also character personalisation to top it off.

* AR dragon is a pet AR game (this game is valid as it relates to James' idea of smartwatches).

Concluding features for idea

* AR game that encourages outdoor movement (Using GPS)

* Tracks movement and delegates missions

* Considering the target audience (older gen Alpha and young
Gen z), most of their week is spent in school, thus the missions will be targeted towards basic school walks to home or a convenience store. Meanwhile, weekend missions will consist of a broad range of activities within relatively short distances (for safety reasons)

* To encourage users, rewards will be given for completed missions and used for character personalisation.

Myopia can be diagnosed as early as 5 years old, as the eye is yet to be fully formed. Adults whom gain myopia is often caused by stress. However, there is a limit of studies of myopic adults.

Going outdoors is the best solution to improve eye sight, especially after engaging in near sighted activities.

However, progressive outdoor time is necessary. Studies show reducing outdoor time can increase myopia.

Other forms of progressing myopia such as using atropine eye drops has side effects.

Below are paragraphs explaining the bullet points.

As compared with other measures, spending more time outdoors is the safest strategy and aligns with other existing health initiatives, by promoting a healthier lifestyle for children and adolescents. Useful clinical measures to reduce or slow the progression of myopia include the daily application of low-dose atropine eye drops, in concentrations ranging between 0.01% and 0.05%, despite the side effects of a slightly reduced amplitude of accommodation, slight mydriasis, and risk of an allergic reaction; multifocal spectacle design; contact lenses that have power profiles that produce peripheral myopic defocus; and orthokeratology using corneal gas-permeable contact lenses that are designed to flatten the central cornea, leading to midperipheral steeping and peripheral myopic defocus, during overnight wear to eliminate daytime myopia. The risk-to-benefit ratio needs to be weighed up for the individual on the basis of their age, health, and lifestyle. The measures listed above are not mutually exclusive and are beginning to be examined in combination.

Since the landmark studies by Jones and colleagues and by Rose and associates and others, it has become apparent that the amount of time spent outdoors is a significant parameter associated with the development of myopia in school children.

The Sydney Myopia Study showed that exposure to more than two hours of time spent outdoors daily was associated with a reduced odds of myopia, even in children who engaged in high levels of near work. Subsequently, interventional studies revealed that increasing the amount of time spent outdoors decreased the incidence of myopia in children. A meta-analysis of the existing literature published in 2012 estimated that the odds of developing myopia were decreased by 2% for each additional hour of time spent outdoors per week. A meta-analysis published in 2017 reported that increased time spent outdoors reduced the incidence of myopia with a risk ratio of 0.54 to 0.57 for high versus low time spent outdoors in clinical trials and longitudinal cohort studies, and an odds ratio of 0.96 per hour spent outdoors in cross-sectional investigations, but it had no effect in reducing the progression of myopia in children who were already myopic at baseline.

In a school-based trial performed in Guangzhou, China, 12 schools with altogether 1903 children in Grade 1 (mean age, 6.6 years) were randomized to an intervention group (with a compulsory 40-minute outdoor class at the end of each school day, and parents were asked to encourage outdoor activity outside after school hours), or into a control group (without adjustment of the outdoor activity schedules). After a follow-up of three years, the incidence of myopia was significantly lower (30.4% vs. 39.5%), and the change in refractive error was slightly lower (1.42 diopters vs. 1.59 diopters) in the intervention group than in the control group. However, a recent study revealed a potential rebound effect that occurred within three years after stopping of a one-year program with 30 minutes of daily outdoor jogging. Including only children who were myopic at baseline of the study, the intervention was associated with a slight increase in myopia progression.

In Taiwan, school-based efforts to reduce myopia started by improving room lighting and table height, encouraging distance gaze and ocular exercises, and performing intervals of near work of 39 minutes followed by 10 minutes of break. These procedures, however, were not associated with a reduction in the incidence and prevalence of myopia; in fact, despite these measures, the prevalence of myopia continued to increase year by year. Only after the education policy specified increased outdoor time of at least 80 minutes per day did the myopia incidence decrease from 17% to 8%, with a reduction in the myopic shift from 0.38 diopters to 0.25 diopters. This measure was more effective in children before the onset of myopia.

It is also worth mentioning that not only the accumulative time spent outdoors but also how it is combined right after sustained near work may be of potential importance in delaying the onset, as well as slowing down the progression of myopia.

To back up this causes, below are references;

https://www.opticianonline.net/cpd-archive/6631

I tried to do a survey but was unsuccessful.

Due to the advice for the word-count, I’m not writing too much in my process book & my thoughts will be explained here.

I apologize for the past typos or any which might be in this post.

Week 1:

Will it blend (warm-up exercise)

Week 2:

Will it blend presentation (feeling unconfident) (Lo3)

RSA brief (started to consider what I want to specialize in (UX)) (Lo1)

Considered creating a social experiement of drawing portraits alongside poems of target audience. (Lo2)

Week 3:

Idea being too personal so it changed (Lo2)

Research on target audience (survey) (Lo1)

Studio day...

Did UX research (realized I love innovation now, rather than UI or just illustrations)

Week 4:

Research on target audience (interview) (Lo1)

Presentation of 3 ideas. (Lo2,3)

Re-read the brief (Lo1)

Week 5:

Feeling confident but unsure. (how do I get others to care about skin conditions?)

Ted talks on motivation. (Lo1,3)

Did UX research (reading) (Lo1)

Started to copy & paste other social media platforms (UI design on illustrator, started designing even though idea was unsure to avoid rushing towards the deadline.) (Lo2,3)

Week 6:

Creative block unlocked after tutorial & focus on dissertation.

Re-read brief.

Realized the brief ask to aid in self-expression to improve self-confidence as the USP of the outcome. (Lo1)

Focused on how audio can send a powerful message.

Week 7:

Just designing regardless of creative block.

Week 8:

Presentation with Dot.

Research on User flows (Lo1).

Enhanced my idea (Lo2).

Looked at Tiktok (Lo1).

Used Tiktok’s UI to enhance my idea (Lo3).

Week 9:

Tidying up presentation (Lo3)

Something is missing in presentation (Lo3)

Eitherways, presented it & received feedback (Lo3)

Tidying up for deadline (Lo2 & 3)

Evaluation of body of work

Will it blend: My deliverables are mostly digital files & I saw the brief as a form of practice rather than creating anything substantial (it was 1 week & my ideas take longer to formulated/acceptable).

RSA: It was interesting & thought me alot that I won’t be interested in before. I came to Visual communication to create illustrations but now have developed an interest in UX (I learnt User personas, properly designing user flows & did primary research (interviewing others which is new to me). I hope to continue editing and seeing how I can push my work.

After the tutorial with Dot, I was advised to create two userflows. This is to ensure I’ve considered how the prime user (youth with skin conditions) and the verified dermatologist (secondary user whom will educate others) will interact with the app. Below are some of the first userflows I created.

Chosen Userflow

After going through some RSA winners, I realised, I really don’t or I can’t even make a website (they’ll probably not even view it so it’s like what’s the point? Also, if I win, the money can be used to fund the project )

This is my late night notes for my plan moving forward.

Project work smarter/ not harder

Design mobile (No need for laptop or IPad)

The algorithm is biased (uses location and age in determining)

Prime pages - Sign/sign up

Community page

Create

Profile page (This is just to show it’s tailored to my target audience but I’m not too sure)

(5 pages) (incl. the location notification is 6 but that’s nothing)

Fulfilling the RSA requirements

Rigorous research and compelling insights: I did a survey and spoke to my target audience physically.

Social: The benefit of the idea is aiding in true self-expression which social media has stripped us from (People only post the good-sides in fear of being scrutinised and when someone is honest about their struggle, the results aren’t always positive). Now how diverse and inclusive is my response? I carried out a survey and a respondent finds it hard to convey some words (South Asian). To curb this issue, there will be an unbiased AI that will recognise people’s accents and have voice filters suited to them.

Environmental: There’s the issue of, energy usage (using an app). This is why the UI uses a dark color scheme to reduce that (& ultimately this tool won’t ping the users with several notifications to create addiction).

Systems thinking: The reason (target audience unable to express themselves or enlighten others about it) is because of the shame of having it (even though we preach inclusivity, anything that is against the standard is deemed irrelevant )

The unintended consequence of the solution is that it shares painful memories and people mock others for their journey.

Viability: With gesture to speech isn’t possible now. The funding will be by a dermatology research centre. This centre will advice usage of the app. It’s therapeutic and aids in connecting others.

Creativity and innovation: Audio filters are already in existence on social media platforms but gesture to speech isn’t in existence. This idea not only allows for sharing stories but aids to practice speech/conversation. With technology now, many are accustomed to texting on a screen and not fully expressing themselves (a video call is seen as too intense). Thus, this is a form of practice to hold physical conversations.

The below reference explains teens’ difficulty in calling and real life conversations.

Pages

These are flat frames ideas which I obviously won't be using. As I said, there's no time so I’ll focus primarily on;

Sign up/ Sign in

Create post (choose filters)

Community page

If I have time, my secondary pages are;

Profile page (edit and view)

Tertiary pages (It's not necessary, however, I want to try and make it as functional as possible)

View friend’s (links list)

Chat box