#permacrisis

In 2025, in a ‘Permacrise’ world, consumers are increasingly resilient. Their expectations are legitimate: Brands that are morally committed, responsible and collaborative, multiplying significant innovations, supported by authentic communication. A reflection based on the results of the Meaningful Brands™ 2024 study by Havas. From Poly to Perma, the cumulative effects of crises At the end of…

Permacrisis is the word of 2022, announce @CollinsDict but I like #splooting

Unsurprisingly, the state of the country is such that omnishambles just does not cut it. According to lexicographers at Collins Dictionary, we have been living in such a state of permanent crisis that a new word “permacrisis” has had to be coined. It is their word of the year for 2022. Among the other words which have made the cut are “Partygate”, a reference to the celebrations held in 10,…

Permacrisis' is a term that describes living during a period of continued commotion; Collins describes it as a "protracted period of precariousness and frailty." According to The Watchman, Collins chose permacrisis as the word of the year because it "summarises concisely how genuinely terrible 2022 has been for such a large number of people."