#peerindex

Hello everyone! Hope you all are doing great! Have you ever heard of the fact that some recruiters hold contests among their employees to improve their Klout score? Recently I have stumbled across this term Klout in very good book (authored by Mark W. Schaefer) on one’s (online) Return on Influence (ROI); not return on investment by the way. This book was a text in our Social Media class at the University of Tennessee, Knoxville. The book outlines the interesting facts about whether someone is worthy of attention or not, and talks about how someone who has something valuable to say is recognized by this Klout score. 

It was really fascinating to know how social algorithms can predict the types of behaviors with regard to a person's consumption habits! Not only Klout, there are other platforms and websites like PeerIndex, BackTweets, Booshaka, Empire Aveune, Kred, My Web Career, PROSkore, ShopIgniter, Social Business Index, Social Mention, SocMetrics, Soovox, Sprout Social, Square Grader, TwentyFeet, Twitalyzer, Twitter Counter, etc. that measure one’s online influence. The list is growing every day. Schaefer briefly discusses all these popular platforms and websites on his book ‘Return on Influence’.

Here is a video on how Klout scores work, uploaded by Jim Carey, Medill IMC Program’s YouTube channel:

Don’t ignore your online influence, you might just get rewarded based on your online influence and it is no joke! Virgin America has provided free flights on its Toronto route based on peoples’ online influence! It decided to make those 120 people feel special by extending free flights! A person's Klout or PeerIndex score as a badge of social scoring really matters! Whether someone is an ‘Igniter’ or is a ‘Citizen Influencer’ could make the optimum use of the virtually free, global and instantaneous communication system available in today's world! These fundamental underpinnings of online influence are ultimately paying off by creating an online influencer a somewhat micro-celebrity!

Word of Mouth is the only kind of persuasive appeal that really works like no other form of human communication! I have learned so many useful tips from Mark Schaefer’s book ‘Return on Influence’. For example, the tip of ‘tapping into consumer emotion and inserting some entertainment value’, and also ‘the interesting fact about peoples’ impactful presence that continues to move virally’. Also 'honest human emotions' is what that could cut through the sea of clutter.

Here is the snapshot I have done on my very recent Klout score:

The foundation of the Klout commercial program is its Perks. The sponsors of Klout Perk packages offer exclusive offers to Klout high scorers. Examples include test drive, exclusive screening of movies, access to film festivals, access to new technology, free food, free airport lounge passes, free trips to exotic locations, and even free chair massages! 

Here is a YouTube video upload of the Klout Perks on Ricola by Ashley Elizabeth:

American Airlines extended complimentary airport-lounge passes to its passengers with high Klout scores in 2013 and who knows, with a high Klout score, you might just end up traveling free to the Caribbean!

Here is a fabulous travel video guide on Caribbean destinations, uploaded by Donna Salerno Travel on its YouTube channel:

I hope you enjoyed the travel video on the Caribbean Islands. Keep increasing your score on Klout, and be sure to check out the Return on Influence by Mark W. Schaefer! This book was the winner of a ‘Choice Magazine Outstanding Business Book of the Year Award’!

Brandwatch purchases top-influencer analytics company PeerIndex

Brandwatch, the manufacturer of technology for acquiring personal cleverness, has purchased PeerIndex, an analytics company that locates and measures social influencers.

Above: Giles Palmer, CEO of Brandwatch.

New York-based Brandwatch desires to merge the businesses’ technical abilities for calculating social influencers plus the content that makes the greatest splash on social media marketing.…

It is very important for brands to stay up to date with what their consumers are saying about them, both positive and negative and that is where tools such as Klout and PeerIndex come in handy. These are both tools that I had never used, or even heard about, so it was very nice to try them and see how they could impact any possible sports brand.

The first thing I notice about any website is the appearance of the homepage. Klout’s homepage was not bad. It is very organized and neat with very nice graphics; however, PeerIndex’s homepage drew me in immediately. It is a very bright homepage with even better graphics and that is how you draw a consumer in. Both sites were very well developed, but I would be much more inclined to use PeerIndex.

Now to the actual content and how the two sites work. I signed up for both, but I think Klout was much easier to become a member of because it allowed me to connect with either my Facebook or Twitter page and this eliminated the step of having to enter in all of my info. PeerIndex did not have that option, but it was not any harder to become a member and they had many more options for the type of membership I wanted, I obviously signed up for basic, but if I were a business this would definitely be a website I would consider.

It seems as though PeerIndex is much more advanced than Klout when it comes to delivering a better overall experience for scoring brands and consumers. They seem to have a more in depth analysis about what the conversations are and much more focused on the consumers rather than simply tracking the messages. Researching a brand is much more than just reading the messages because a company must understand the consumers before they can change any behaviors and PeerIndex allows a brand to do just that. Klout does the same thing, but how they market their product is so much different that it almost seems like they do less.

One aspect of the Klout website I did like is that they ha the success stories of brands that have used Klout and found positives in the product. It was good to see those top brands using this product and having positive outcomes. Overall the two are very similar products, but Klout seems to focus more on the brand whereas PeerIndex seems to focus more on the consumer.

No matter what the organization is, results are important and it is no different working for a sport organization. Teams still need to know what information the fans are responding to and what they can say or do to ensure they are getting the clicks or views on social media. The influence Graph that is put together on PeerIndex goes in depth about the social influence rather than just stating the numbers.

Announcing 3 New PeerIndex Advisors

I’m very excited to welcome three fantastic new advisors!

Mat Morrison, Zaid Al-Qassab and Trey Barnes will bring their considerable experience to PeerIndex as we continue to accelerate market adoption of PiQ, our social analytics platform, bringing deep social insights to a growing number of clients in digital marketing, FMCG and the government sector.

Join our community of angels and become an…

Analytics start-ups drink deep from Twitter ‘fire hose’ of data - FT.com