#datasift

Meltwater has acquired DataSift to double down on social media analytics – TechCrunch

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In a week when all eyes are on Facebook and the subject of how data about us on social media platforms gets used without us knowing, there’s been some consolidation afoot in the world of media-based big data services. DataSift, the London-based company that pulls data from conversations across social, news and blog platforms, anonymises it, and then parses it for insights for third party…

Målet har hela tiden varit att utöver analyser, även ta fram ett verktyg där kunden själv, i realtid, har möjlighet att följa varumärken, produkter/tjänster, beteenden mm. på världens i särklass största sociala plattform. Ambitionen hos Twintip är att nå ut till en global marknad genom att erbjuda en stark, användarvänlig och kostnadseffektiv lösning för organisationer med ett behov av djupare insikter om sina målgrupper.

Idag lanserar Twintip Insights nästa generationens produkt för omvärldsbevakning med tillgång till hela konversationen på Facebook. Den stora skillnaden från traditionell omvärldsbevakning med insamling av “träffar”, fokuserar Twintip Insights nya tjänst, Twintip Dashboard, på att ge insikter genom ­­tillgång till statistik över hur användare på Facebook konsumerar och delar specifikt innehåll.

Sedan 30 april 2015, då Facebook stängde ner sitt API för att hämta publika poster, har Twintip Insights haft en nära dialog med dataleverantören Datasift, som på uppdrag av Facebook, paketerat konversationen på Facebook som lanserats i den nya tjänsten Facebook Topic Data.

Twintip Insights ingick tidigt ett partnerskap med Datasift och har sedan hösten 2015, levererat ett flertal analyser till några av Sveriges största bolag inom bl.a dagligvaruhandeln, energibranschen, myndigheter och mobiltelefonbranschen.

Om ni vill veta mer är ni välkomna att kontakta oss på telefon: 08- 410 420 33 eller på mail: [email protected] 

Twintip Dashboard for Facebook Topic Data

The objective for Twintip Insights has been, in addition of delivering analysis, to develop a tool in which the customer has the opportunity to, in real time, track brand names, products/services, costumer behavior on Facebook. Twintip Insights ambition with this product is to reach a global market by offering a strong, user friendly and cost efficient solution aimed at organizations in need of deeper insights about their target audience.

Today, Twintip Insights is proud to introduce the next generation monitoring tool with access to the entire conversation on Facebook. The biggest difference from traditional “mention focused” monitoring tools is that Twintip Insights new service focuses on delivering valuable insights derived from statistics on how Facebook users consume and share specific content.

Since Facebook closed its public API on April 30th 2015 Twintip Insights has had an ongoing conversation with the data provider Datasift. Datasift has, through their direct collaboration with Facebook, packaged the entire conversation taking place on the network into a product named Facebook Topic Data.

Twintip Insights partnered up with Datasift and has since the fall of 2015 delivered several analysis to some of the biggest corporations in Sweden. These corporations operate within the government, retail, energy and telecom industry.

Zavy, the first social and digital listening platform to be developed in New Zealand, has today announced its agreement with DataSift that will provide direct access to aggregated and anonymous Facebook topic data from the world’s largest social platform.

Via the partnership, Zavy will be able to access previously unavailable aggregated and anonymised Facebook topic data from 1.59 billion active Facebook members. This allows a full picture of consumers in a social environment to be built across any brand, campaign, topic, event, or industry, in a privacy-safe way.

Insights are available to clients through Zavy’s engaging, information design-led online platform, enabling them to understand their brand’s performance in a digital world, improve campaigns and build relevant strategies for growth in a fast-changing digital environment.

Head of Zavy Development, Antony Ede, said the partnership was a game-changer for the industry:

“Social media listening continues to grow globally as businesses and brands see the potential to gain insight into customer behaviour. Zavy’s relationship with DataSift means for the first time we’re able to build a complete picture of how customers see brands.”

“Rich insights can be drawn from what Facebook members are sharing and engaging with on the platform beyond official brand pages. We know that around 95 percent of all brand-related activity happens on people’s private Facebook pages, so the potential from the discovery of this data is really exciting and opens up a world of opportunity for businesses and brands,” he said.

Through the partnership, Facebook topic data is aggregated, anonymised and analysed by demographic profile of users across 60 attributes to deliver rich insights into human behaviour and brand performance.

DataSift CEO, Tim Barker, said "DataSift’s goal is to give companies worldwide the ability to gain intelligence and real business value from the wealth of data now available to them.”  

“With Facebook topic data, companies can gain a greater understanding of what audiences are sharing and engaging around on the world’s largest social platform in a privacy-safe way. I’m delighted that the Zavy team is partnering with us to offer its customers a more in-depth understanding of their target audiences.”

In recent news on Adweek.com, there has been a huge development in software that allows marketers to delve deeper into consumer social media posts. With this tool, marketers can now analyze posts to contrive topic data & insights that relates to brands, competitors, audience engagement, and anything that can be useful to a marketer from the whole Facebook network. Of course, the consumers identity will be private, but the content, geolocation, # of shares and likes from the post will be open to analytical purposes. 

With the enlightenment of these tool, I decided to go to the DataSift website, to learn more about the software. 

Amongst the info and the explanations, the first thing I noticed was their encourage trial tactic to get my information for a free ebook, Busting Brand Myths With Facebook Topic Data, and I decided to opt in.

The book consists of 10 real life examples how the topic data helped steer their social media campaign to reach higher engagement, increase video completions, discover audience personas, and much more. 

Here is one of the case studies done by DataSift to showcase the capabilities of the software --