#patrick duroux

Lion Man relaxes into greatness @IKEAUK @motherlondon @Us_Tweets @AcademyFilms

IKEA UK’s latest advertising campaign features Lion Man, a symbol of the importance of relaxing and recharging in one’s living room so we can go on to do great things. Based on the fact that lions spend up to 18 hours a day at rest, the campaign follows the story of a Lion Man as he recharges in his living room before springing to life and revealing himself to be a father in costume preparing for…

Hyundai Message to Space @INNOCEANUSA @Innocean_DS_1

Hyundai is running “A Message To Space”, a film in which a 13-year-old girl from Houston, Texas, sends a giant hand-written message to her father, an astronaut on the International Space Station. Using the Delamar Dry Lake, Nevada, US as a blank canvas, Hyundai Motor dispatched 11 Genesis cars to write an epic message covering an area more than one and a half times that of New York City’s Central…

Bounty : Le musée / 1996 Patrick Duroux for CLM/BBDO