#passwordless authentication

In this episode of Discover Dialogues, host Nikhil Sonawane, Media Relations Lead at TechDogs, sits down with Jason Oeltjen, VP of Product Management at Ping Identity, to explore how AI, Zero Trust, and passwordless technologies are transforming identity and access management (IAM). With over two decades in product leadership and cybersecurity, Jason brings unique insights into securing the digital enterprise.

From starting his career in supply chain software to leading at Ping Identity, Jason shares how AI is helping combat threats like fraud and deepfakes while automating identity processes. He also unpacks the steady rise of passwordless authentication, the importance of Zero Trust across all access points, and the leadership lessons he’s learned building high-performing product teams.

🔗 Dive deeper into the conversation here: Jason Oeltjen, VP of Product Management at Ping Identity on Navigating the Future of Identity, AI, Zero Trust, and Leadership

Key Takeaways

AI’s dual role as both a threat and a defense in identity security.

The growing momentum behind passwordless authentication.

Why Zero Trust should extend beyond networks to every resource and user.

Leadership insights for product managers and tech leaders.

In an era where cybersecurity threats are becoming more sophisticated, passwordless authentication is emerging as the future of digital security. With traditional password-based security systems being increasingly vulnerable to cyberattacks like phishing, credential stuffing, and data breaches, businesses and individuals are turning towards more secure, seamless, and user-friendly authentication methods. This shift is driving the growth of the passwordless authentication market, which is on track to reach a staggering USD 68.29 billion by 2034.

As organizations strive to enhance security while improving user experiences, passwordless authentication offers a viable solution by eliminating the reliance on passwords, which are often weak or reused. Instead, it leverages biometric identifiers, hardware tokens, and other advanced technologies to authenticate users, providing a robust and reliable alternative.

Analyzing the Passwordless Authentication Market Size

The passwordless authentication market is currently valued at USD 16.59 billion in 2024, with projections showing an impressive growth trajectory. Between 2025 and 2034, the market is expected to grow at a compound annual growth rate (CAGR) of 15.20%. By 2034, this growth will propel the market to an estimated value of USD 68.29 billion.

This growth is being driven by the increasing demand for more secure, efficient, and scalable authentication methods, particularly in industries such as finance, healthcare, and retail. The rapid adoption of mobile devices, cloud computing, and Internet of Things (IoT) technologies is expected to further fuel the need for passwordless solutions, as organizations seek to ensure that their digital environments remain secure without relying on outdated password systems.

Key Trends Driving the Growth of Passwordless Authentication

Several trends are shaping the rapid rise of passwordless authentication solutions. These include:

Biometric Authentication: The integration of biometric authentication methods such as fingerprint scanning, facial recognition, and voice recognition has become a mainstream trend. These methods offer high levels of security while enhancing the user experience by enabling quick and easy access.

Cloud Integration: With the increasing shift to cloud-based platforms, passwordless authentication is becoming integral to securing cloud environments. Businesses are looking for solutions that enable secure, seamless access to cloud-based applications and services without the need for traditional passwords.

Multi-Factor Authentication (MFA): The adoption of multi-factor authentication alongside passwordless technologies is providing an added layer of security. Combining biometric methods with hardware tokens or one-time passcodes (OTP) ensures that users' identities are verified with multiple levels of security.

Adoption in High-Risk Sectors: Industries such as banking, finance, healthcare, and government are increasingly adopting passwordless solutions due to the need for enhanced security and compliance with regulations like GDPR and HIPAA. These sectors face heightened risks and require robust authentication systems to safeguard sensitive data.

Opportunities and Challenges in the Passwordless Authentication Market

Opportunities:

Increasing Cybersecurity Concerns: As data breaches and identity theft become more common, organizations are prioritizing secure authentication solutions. This presents a major opportunity for passwordless authentication providers to fill the gap left by traditional password-based systems.

Adoption in High-Risk Industries: Sectors like finance, healthcare, and retail, which deal with sensitive customer data, are particularly inclined to adopt passwordless solutions to reduce fraud and enhance user trust.

Technological Advancements: The continuous development of biometric technologies, AI, and machine learning will further enhance the capabilities of passwordless authentication solutions, driving greater adoption across various industries.

Challenges:

Privacy and Regulatory Concerns: While passwordless authentication enhances security, it also raises concerns related to privacy and data protection. Stringent regulatory requirements may hinder market growth unless companies can ensure compliance with local and international laws.

Initial Setup Costs: Implementing passwordless authentication solutions can be expensive, particularly for small and medium-sized businesses. The initial cost of adopting these technologies may be a barrier to entry for some organizations.

User Resistance: Some users may be resistant to change, especially if they are accustomed to traditional password-based systems. Overcoming this resistance will require education and user-friendly design in authentication solutions.

Segmentation of the Passwordless Authentication Market

The passwordless authentication market can be segmented in several key ways to understand its structure and growth potential:

By Component:

Hardware

Software

Services

By Product Type:

Fingerprint Authentication

Iris Recognition

Face Recognition

Voice Recognition

Smart Card

Palm Print Recognition

Others

By Authentication Type:

Single-Factor

Multi-Factor

By Portability:

Fixed

Mobile

By End-Use Industry:

Aerospace and Defence

BFSI (Banking, Financial Services, and Insurance)

Government and Law Enforcement

Healthcare

IT and Telecom

Retail

Transportation and Logistics

Others

By Region:

North America

Europe

Asia Pacific

Latin America

Middle East and Africa

Market Growth Drivers: Why Passwordless Authentication Is the Future

The growing need for seamless, secure digital experiences is driving the demand for passwordless authentication solutions. Several factors contribute to the expansion of this market:

Security Concerns: Traditional passwords are often compromised through phishing attacks or data breaches. Passwordless authentication provides stronger security measures by using biometrics and hardware-based tokens.

User Convenience: Passwordless solutions offer a more convenient experience for users, eliminating the need to remember complex passwords and reducing friction in digital interactions.

Scalability: As organizations scale their operations, they need authentication systems that can easily accommodate a growing number of users without compromising security. Passwordless authentication systems can provide scalable solutions that support large user bases.

Mobile and Cloud Integration: With the growing reliance on mobile devices and cloud services, businesses require solutions that integrate seamlessly into these ecosystems. Passwordless authentication is ideally suited for this environment.

Forecast: What’s Next for the Passwordless Authentication Market?

Looking ahead, the passwordless authentication market is poised for continued growth. By 2034, the market is forecast to reach a valuation of USD 68.29 billion. This growth will be driven by technological advancements, rising cybersecurity threats, and the increasing adoption of digital services across industries. The growing emphasis on user experience, security, and regulatory compliance will continue to fuel the demand for passwordless authentication solutions.

Get a Free Sample Report with a Table of Contents

Competitor Analysis: Leading Companies in the Passwordless Authentication Space

The passwordless authentication market features a range of established companies and new entrants striving to innovate and offer advanced solutions. Some of the key players in this space include:

HID Global Corporation: A leader in identity and access management solutions, offering advanced biometric and card-based authentication methods.

Microsoft Corporation: A dominant force in cloud-based services, driving the integration of passwordless authentication through its Azure Active Directory and Windows Hello platforms.

Google LLC: A global tech giant with a strong focus on improving security and user authentication across its ecosystem, particularly through Google Account services.

IBM Corporation: Known for its cybersecurity expertise, IBM provides enterprises with secure identity management and authentication solutions tailored to complex IT environments.

Fujitsu Limited: Offers biometric authentication technologies, including fingerprint and iris recognition, that help organizations secure their digital assets.

NEC Corporation: A leader in biometric technologies, NEC offers a range of authentication methods, including facial recognition, used in various industries.

Okta, Inc.: A leading identity management provider offering seamless passwordless authentication solutions for enterprises across multiple sectors.

Thales Group: Specializes in providing secure authentication technologies that meet the needs of various industries, including aerospace, government, and finance.

Cisco Systems, Inc.: A key player in network security, Cisco offers passwordless solutions to enhance authentication and protect digital infrastructures.

As businesses continue to embrace digital transformation and migrate their operations to the cloud, the need for robust authentication and authorization mechanisms becomes even more critical. Cloud computing offers many benefits, including greater flexibility, scalability, and cost-effectiveness. However, it also introduces new security risks, particularly when it comes to protecting sensitive data and ensuring regulatory compliance.