A series celebrating how businesses and brands are making the most of Instagram around the world.

Across the world, people are inspired by the creativity and innovation of businesses on Instagram. From the biggest brands inspiring and engaging global audiences to everyday people making direct connections with new customers. To celebrate the creative diversity seen from different countries across a range of industries, we’ve set out to highlight how businesses and brands have found success on the platform. In Mexico, we spoke to national airline @aeromexico, delivery service @cornershopapp and luxury department store @palaciodehierro to find out how they inspire and connect with their customers on the platform.

“Instagram allows us to be extremely close to our customers. When they're scrolling through beautiful pictures, getting inspired, we are right there with them.” – @aeromexico

“The main reason we invest so heavily in advertising on Instagram is because it allows us to measure what happens after the click. When someone clicks on our ad we can track what they do next and if they ended up making a purchase.” – @cornershopapp

“Advertising on Instagram connects us with customers who really want to be inspired.” – @palaciodehierro