#outsource ppc

Widely popular in the digital world, PPC, short for Pay Per Click, is a model of internet marketing used to market products and services. It is used to generate leads and drive traffic to websites. 

Today, many agencies outsource PPC work if they don’t have the required resources, expertise, or simply the time for it. Using white label PPC services serves as a viable option during this time. Partnering with an agency offering such services helps you deliver the desired results for your clients. 

What Do You Mean By White Label PPC Services?

We are all aware of the term PPC, but what does white label PPC mean?

It means using the PPC services of another agency but selling it to your clients as your own.  

When you outsource work and partner with a reliable PPC agency, you can rest assured that only expert services will be delivered to your clients. 

How Can You Grow Your Agency With These Services?

1. Access To Expertise 

If you partner with a top-rated agency, they will use only the most essential tools and the latest technology to offer only the best services to your clients. Also, the experts at such an agency are trained and certified to create and manage results-driven Google Ads campaigns. The paid advertising experts at the agency are experienced enough to build Google Ads that promise to deliver effective results. 

2. Improved Reputation 

When you get the job done by trained experts at a highly experienced and reliable agency, over time, your brand image will improve, and new clients looking for similar services will take notice. This way, you will get to establish your name in the industry, which will, in turn, attract more clients and retain the ones you already have. 

3. Access To Quality 

Once you partner with a leading white label agency, their experts will plan the campaign in a way that your clients get fantastic results. Ensure you choose an agency that is well-known for its credibility and experience in the field. This way, you will get to focus on other important tasks of your business worry-free. 

4. Better Revenue

When you outsource PPC management and deliver better results to your clients, it will only translate into better revenue for your agency. These services will help your agency business grow and scale it to the next level. 

5. Valuable Relationships

As you are the one getting the full credit for the quality work carried out by a white label agency, you will be able to create and foster great relationships with your clients. Think about it. When you get effective results for your clients within a short period by hiring these services, it will only work to go down well with your clients. 

6. No Hiring Required 

Hiring staff needs more time, money, and effort from your side. But when you use these services, you no longer need to search for new employees. As competition continues to grow among digital marketing agencies, it’s crucial that you leverage white label PPC services and partner with an agency that can deliver solid results for your clients.

Choose DashClicks, A Leading White Label PPC Agency

If you are on the lookout for reputed white label PPC services for agencies so that you can provide the best possible outcomes to your clients, then your search ends here. 

Trusted by agencies globally, DashClicks provides white label PPC services that help drive leads and sales for your clients. 

DashClicks is a professional white label PPC agency with proven experience. It gives your business the necessary boost with its top-notch PPC services. Here are some pointers that can help you understand what these services include:

It instantly delivers white labeled onboarding documents directly to your clients

It gives an easy-to-follow weekly optimization breakdown that you can share with your clients

Its conversion-focused Google Ads campaigns deliver impressive results for your clients

Learn all about DashClicks, grow faster, and achieve greater heights for your agency business. Partner with the white label agency, scale and retain your PPC client base, and let experienced experts handle your PPC work!

In-house vs. PPC outsourcing – the dirty debate continues! Advertisers often find themselves stuck amid this dilemma. Having an in-house team brings better control but it can significantly increase your costs. On the other hand, paid search outsourcing ensures measurable outcomes and lower costs but you may lose track of the campaign if you do not hire wisely.

In this blog, we will discuss whether you should have an in-house team or outsource PPC management.

Reasons Why You Should Keep PPC In-House

Are you apprehensive about doing PPC on your own? You shouldn’t be because there are plenty of reasons why you should do in-housing. It is an industry trend today with top-notch brands like Vodafone and P&G taking a major segment of their PPC initiatives in-house.

According to a report published by IAB, 18% of marketers now follow systematized media buying in-house. Another 47% have partly begun internalizing the process, with goals to take it even deeper.

If you have the resources and time, and you’re satisfied with the current PPC results, doing it in-house can be a great option. Discussed here are some scenarios when you may consider doing in-house than outsourcing to a PPC agency.

(1) You have a highly skilled team with vast experience in PPC

If you have a team that has knowledge in PPC and is competent in delivering optimum results, you may want to manage your campaigns in-house. When you have an in-house PPC team, they would dedicate their entire time to your campaigns (and not managing multiple accounts at a time like a PPC outsource agency). Therefore, you can expect better results from them.

However, make sure that you hire Adwords specialists who are Google Ads certified and have good experience in handling high-performing campaigns. We also recommend investing in PPC training to ensure the team can deploy proven strategies, track campaign performance accurately, and report.

(2) You have a small monthly budget for PPC

PPC outsourcing services are not for everyone, especially when the monthly budget is less. When you outsource to a PPC agency, you will require a minimum ad spend plus additional fees. This amount is often not insignificant for top-notch PPC agencies. So with a small budget, you may not afford to hire a reputable PPC company to generate quality results.

(3) You can meet all recurring monthly expenses related to having an in-house PPC team

Having an in-house PPC team is easy said than done. Not only you require hiring expert professionals but you also need to consider the costs involved in the same. Before deciding to do PPC on your own, did you take the monthly salaries, perks, and incentives into account? What about the setup cost and recurring investments in the latest tools and technologies? It is also important to evaluate these factors against your seasonal PPC demands.

(4) You have a small target market or audience base

If your business is hyper-local or belongs to a niche category with a smaller target market, you may find Adwords outsourcing unworthy.

Smaller markets or localized audience would mean fewer keywords, lower search volumes, and less competition. Spending dollars in hiring a PPC agency would seem unjustified in such situations and you can try doing it in-house rather.

(5) You want more control over your PPC campaigns

One of the best reasons why you would want to do PPC in-house is the ability to have better control over your ad campaigns, brand messages, and overall cost. You can get daily updates about campaign performance and ensure the PPC strategy is in line with your brand value and goals.

Reasons Why You Should Outsource PPC

Let’s face it: if you do not outsource PPC management to an agency that is experienced, highly skilled, and 100% transparent, then you might do it in-house. That is because spending hundreds and thousands of dollars in hiring the WRONG agency is just the beginning of messing up your PPC.

In the meantime, let’s understand why you should consider Google Adwords outsourcing.

(1) Leverage unmatched expertise of PPC specialists

The PPC industry is evolving at a rapid pace. As such, it is important for advertisers to always stay on top of the current industry trends and developments.

PPC outsourcing to India can help you leverage the knowledge and experience of professionals who continuously upgrade their skills to provide industry-proven PPC services. Mostly, they are trained in Google Adwords and regularly attend PPC events or conferences. So, they are more updated about the latest news and changes, which they can integrate into your campaigns better than an in-house team.

(2) Helps save time and costs

Another primary reason why you should outsource PPC to India is the ability to save your valuable time and money. By outsourcing your PPC campaigns to an expert, you can save time and effort in managing complex result-driven advertising campaigns, especially when it is not your forte.

You can also cut down your costs significantly, particularly those related to hiring, training, and retaining an in-house PPC team. A reputable Adwords outsource agency would typically charge you on a fixed-cost or hourly basis, or as a percentage of your total ad spend. You can also hire them as-need basis. This helps you reduce your recurring expenses in having an in-house PPC team.

(3) Greater Flexibility

When you do PPC in-house, you have to continue investing after your team whether or not you have live campaigns or budget in hand. On the contrary, outsourcing to a PPC agency gives you more flexibility to hire as per your business requirements. Have seasonal demands? Hire on an hourly or as-need basis. And if you have multiple PPC campaigns to manage, outsource PPC services on the full-time, monthly-retainer system.

Plus, you can increase or downsize project requirements as your business scales.

(4) Better results; greater ROI

Though it might sound counterintuitive, outsourcing PPC can help you save money and deliver greater ROI in the long run.

They are PPC experts and can get the project live and performing in a fraction of time as compared to an in-house team. This can help reduce your costs and time to market. Additionally, they will leverage their in-depth PPC knowledge and proven techniques to deliver immediate and measurable results.

(5) Better Reporting

An expert outsourcing PPC agency also specializes in campaign tracking, performance analytics, and reporting. They can provide actionable insights to help optimize the campaigns for better results.

The Final Verdict: In-house or PPC Outsourcing?

Unless you have the confidence or the budget to invest in a full-time in-house PPC, it is better to outsource a PPC team. They have the time, expertise, and technologies to devise a PPC strategy that helps drive instant traffic, boost sales, and increase your ROI.

"Nobody counts the number of ads you run; they just remember the impression you make." - William Bernbach, advertising creative director

Since the advent of digital marketing, PPC ads have never ceased to be discussed in the online advertising world. This may be attributed to PPC’s inherent ability to generate sufficient leads, traffic and sales for a business in a short duration of time. Although PPC entails a bit more advertising investment compared to the organic method, they are worth it as they usually bring instant results to ad campaigners.

Considering all these factors, let’s take a look at some of the interesting PPC-related trends that are becoming popular these days:

1. Inserting videos in PPC campaigns

Yes, you read that right. 2017 is predicted to be the year of videos. Google reportedly wants to see YouTube advancing further. One of the ways to achieve this is by integrating video campaigns and ads. Depending on your PPC budget, you can insert advertising videos in your PPC campaigns. Videos make more lasting impressions than mere written words. Online advertisers have begun to realize that ad videos connect a business with its customers in a better way. They make the engagement more interactive and personal than any other medium would. This year, we’ll witness more and more enterprises expediting the process of acquiring measurable leads and traffic through such kinds of video advertising.

2.  More live data to appear in the arena of paid ads

Expect to see more PPC live data being introduced and running alongside regular paid ads on a real-time basis. Such data will include info on product availability, product inventory, dates and times. It’s going to be one of the biggest trends in online advertising. In fact, we have been seeing this new ad feature in a handful of sites for the last few months.

3. Targeting look-alike audiences the way Facebook does with custom audience

Look-alike audience in pay per click advertising services is what social networking giant Facebook has been doing with its custom audience feature. It enables advertisers to target audience groups having shared interest based on location, behaviour and demographics. Google has recently introduced this feature whereby you can now display ads to audiences having similar interest. It is yet another fast-developing trend that promises to increase conversion rates.

4. Be ready to see more of Google AdWords Remarketing

Remarketing through a leading online advertising service like AdWords is set to get a strong boost this year. The main idea behind ad remarketing is to reestablish a connection with people who have already shown some kind of interest in your brand. These people are more likely to convert than those who have not yet made it to your website. This year, we’ll be seeing AdWords remarketing in all forms – mobile app remarketing, standard remarketing, dynamic remarketing etc.

5. Google allows text ads in expanded form

Now you’ll find PPC text ads longer and 2x (or 47%) bigger than before. Online advertisers will now enjoy the benefit of a 140-character ad copy space, which is likely to set the trend for longer, bigger and more prominent text ads in the coming days. Greater visibility of brand messages and better quality score are the greatest benefits that marketers get to enjoy this new ad format.

While the basic goal of PPC ads remains unchanged, these trends are certainly changing the rules of the game. It’s believed they will further refine one of the most commonly used online advertising techniques till date. Thus, going forward, we’ll hopefully see PPC campaigns that are more quantifiable and meaningful than they already are.