Marketing Data Science: Onto the Next Adventure
As some may have noticed, I’ve recently left OrientDB and am moving on to the next adventure. During the multi-model database journey I’ve learned a lot and have fond memories of what we’ve achieved with the amazing team there. Some details are in a recent Press Release, but working with a startup means much more than what you can capture in words.
I’d like to say thank you to my former colleagues who’ve been working alongside me to transform the company and deliver results that we didn’t even dream of. You’re rising stars of the database ecosystem and in the graph of life I will always be one hop away!
There are three things that I’m passionate for and always accompanied me in my career: Data, Analytics and Marketing.
Data, whether big, fast, diverse or connected, is the new currency and there are endless opportunities to exploit it. Companies are swimming in data-lakes and fishing for information in an endless stream of data, sometimes with little success. That’s why analytics is data’s alter-ego and an exciting field to explore. Descriptive, predictive or prescriptive, it’s how you connect the dots and give sense to your assets. Marketing is my main non-technical passion. It’s the art and science driving the success or failure of products and even our behaviour, willingly or not. Marketing is also the function that can benefit more from understanding customers through actionable data and analytics.
My next adventure is a beautiful convergence of all of them.
Talking about rising stars, I like to join companies that are close to a tipping point (or crossing the chasm for Moore’s fans). ContactLab has been serving hundreds of customers with its digital customer engagement platform, recently got funded and is on the cusp of a profound transformation that will accelerate growth even more.
I’ve met the CEO and Founder, Massimo Fubini, years ago and witnessed first-hand his vision, passion and execution capabilities. ContactLab’s approach including technology, marketing, advisory and data science offers unique advantages to clients. They’re a strategic partner on a global scale for top brands who generate growth through digital direct marketing.
ContactLab’s platform is processing hundreds of millions of digital interactions per day its customers. Those data-sets are both an opportunity and a challenge. That’s why I decided to join the company as the Chief Data Officer. Data is a product and products around data are what my team and I are going to focus on.
For the first time in my career I will be both building and selling cutting edge solutions (yes, we’re a technology provider) as well as experimenting with multiple data-management products in a massively scalable data infrastructure without being tied to a single vendor.
I won’t forget my open source background though. During my tenure at MySQL and MongoDB I’ve learned the huge difference an active and knowledgeable community can make to both product innovation as well as talent sourcing. That’s why we will strive to be a place to capture interest and knowledge around data, marketing and analytics.
We’ve an ambitious plan to deliver, interesting products in the pipeline and a chance to build something unique. I’m really looking forward to see what we will achieve... and of course, I’m also going to continue advising startups and larger organizations.
Want to help build something unique? We are hiring Data Scientists, Front End Developers, Analysts, Data Visualization and Artificial Intelligence experts. Reach out to me via LinkedIn or Twitter to know more.