#oralcommunication

ANALYSIS

Speech 1

The type of speech according to purpose is present in the video/film, ENGLISH SPEECH | NELSON MANDELA: Freedom and Justice are Exploratory or Informative and Persuasive. Nelson Mandela achieves the purpose of informing the audience about how freedom and justice should be, to help variation between the progressed and progressing world,  genuine partnership between the North and the South. The manner he delivers his speech is through reading the manuscript in a way it affects how he delivers his speech because he doesn't make much eye contact with the audients. Nevertheless, he utters an inspirational speech that opens the mind of his people to think as a whole.

Speech 2

The type of speech according to purpose is present in the video/film, ENGLISH SPEECH | EMMA WATSON: Gender Equality is Persuasive. After watching, we could tell Emma achieves the purpose of persuading her audients about the awareness of the feminist movement for gender equality, calls upon men and boys to help end the persisting inequalities faced by women and girls globally. She talks about her life experience as she grows older that women didn't treat equally. The manner she delivers her speech is Extemporaneous because she had time to think and organize her thoughts. What I observed she conveys a spontaneity that keeps me engaged and interested in the topic.

Speech 3

This guide breaks down the key categories (content, delivery, visuals, timing, and more) that determine your score—plus a free PDF rubric and infographic.

✅ Perfect for students and educators in 2025.

Messages delivered as stories can be up to 22 times more memorable than just the facts.

Many people think that storytelling is an emerging form in the contemporary world. But the fact is that storytelling is an ancient art form. The shift in the storytelling world has been ongoing since the beginning. Now storytelling has become an important part of every sector.

Every product, service and company has its own story. That story includes the vision behind its establishment and success. Here, your storytelling skills will become gems.

What is a sales presentation?

The sales presentation is nothing but the occasion for storytelling. You are selling something, which means you are telling the story of products or services to convince your targets. Corporate storytelling for sales includes structure, conflict, resolution, emotion, and surprises as well, just like other stories. These overall ingredients define the final dish of your sales presentation. 

Human brains are designed to capture emotions, characters, and journeys, not just factual data. So when you focus on listing products/services your organization provides instead of weaving them into a story, you will find your prospect/client paying heed to the cell phone or their watch instead of you.

What if you engage your prospect with something like this?

Sales rep- I understand that your company is keen to improve well your operations and maintenance.

The turnaround time improvement, is what you may like?

Client – Yeah… something like that.

Sales rep – Well, let me tell you, it’s not just you who is facing this problem. I remember very clearly how a company named ABC Inc. faced and solved a similar O&M issue. After changing their technology foundation, today, O&M is their top BSU.

Client – Oh really, what’s it that they changed? Tell me more…

Sales rep – Well, it began with the root cause analysis. We observed they needed to have a robust backend to support their seasonal needs. Our teams engaged with their each other and implemented the solution, have helped more than 10 O&M companies leading them to profitability. Below are just 3 products of ours, which have enabled them. 

Goals and Objectives of sales-oriented storytelling – Why did the salesman do differently?

Transform data, figures, and stats into understandable analogies.

To improve brand recall, turn your sales pitch into anecdotes.

Create a connection with the listener by using interactive storytelling.

Get the potential customer’s immediate attention and cooperation.

Transform your sales pitch into anecdotes to enhance brand recall

How to prepare for effective corporate storytelling for sales?

Understand Needs

When preparing for a presentation or sales meeting, look for how your products satisfy clients’ needs. The client’s requirements provide more clarity in developing stories. 

Understand Hook Point

As you understand the requirements, you can easily understand what to and how to put on the table. 

Resolution base

Your sell story should have a resolution. The other person should know what they get if they join hands with you.

Body language

The most important thing while narrating your story is your body language. Be confident about your story and roam around uniquely delivering the sales story. 

Here are simple DOs and DON’Ts in sales-oriented storytelling

DOs

Always narrate stories that really took place in your organization

Always use an occasional pause while narrating your story pause has various advantages

Always have a story bank of your company business stories ready.be ready to shoot the right one at the right objection or situation

Always practice a new story orally at least 5-10times before narrating for the first time.

DON’Ts

Never say that –Let me tell you a story before narrating a story (contrary to Popular Belief)

Never cook any fictional stories that happened in your organization. If want to use a fictional story, let the listener know about.

Never usually exceed your story for more than 2 minutes. Narrators usually lose track of time, while narrating a story, if it is not rehearsed.

Never narrate a story, when the client is not right mood /angry. It is because the client just wants to heard out.

Corporate Communication Workshop: Important But Neglected Business Aspects

The world of Corporate is based on strategies and output. They have different resources working at various levels and skillsets, with a common goal revolving around client satisfaction and growth of the organization. Trainings and workshops are required at intervals to update them with the latest technologies, advanced skills and performance expectations. 

The best way to induce knowledge and accomplish the goal is through sessions and trainings of narrative storytelling. Effective communication provides additional value to those sessions. To make the corporate communication workshop more effective, the higher authority must also master the fundamentals of storytelling.

How and why is Storytelling workshop beneficial to business and corporates?

The contents of Corporate Stories are designed in a way that which are beneficial for everyone; whether it’s the head of a company addressing his/her global team or a blue-collar worker narrating his/her shop floor experience. Stories have the power to transfer knowledge through illustration which has a positive impact, immerse knowledge and inspiration targeted with delivery of facts, figures and complex data in a simplified way.

The following lists of various organization position holders along with their corresponding responsibilities.

Business Leaders

Connect with clients’ requirements

Inspire and engage with stakeholders

Strategize and execute 

Errorless deliveries to client

Technical leaders

Ensure technical and cultural disparity 

Data Storytelling

Improve technical expertise 

Enhance team productivity

Sales & Marketing

Create and target relevant audience

Strategy development & implementation

Create an elevator pitch & attract potential customers

Convert leads into Customer

HR Head

Talent Sourcing & Acquisition

Team building exercises & activities

Narrate Organizational value/mission/vision

Work load & Self Care

A typical story consists of a character, location, incident, conflict, and conclusion. An experienced storyteller connects his/her ideas with these aspects and adds the right emotions to attain a desired reaction. However, inspiring corporate communication workshops do not contain complex ideas and jargon. They consist of simple concepts, human emotions, their conflict, and a powerful message to accomplish the required goal. 

The corporate communication workshop is packed with stories and morals related to the field and the organization itself. The workshop, which consists of effective communication stories, creates an environment that stimulates the participants’ brains and allows them to improve their skill sets and capacities. We can conclude that Storytelling creates an interaction that develops into reaction of the participant with the end result as objective achieved by the workshop.

Now, let us understand how business storytelling workshop activities and exercises can be result oriented.

Business storytelling workshop provide training-led exercises, in which resources with expertise or professions in particular field are actively involved and indulged in interactive discussion on specific topics, on the basis of examples. It is an interesting and interactive method with a system of activities which are designed taking into consideration the requirements of organization. Storytelling workshop exercises and activities can be fun-filled and knowledgeable with clarity in the concept. 

(Examples for Storytelling workshop activities and exercises)

Storytelling workshop with pop-ups 

Storytelling with pop-ups illustrated on the white board helps the participants to actually grasp the clarity on the concept of objective-oriented stories. It enables them with the power to listen, understand and implement the objective in their day to day tasks.

Benefit: Clarity on vision and mission of organization

Team building exercises through storytelling

Well-constructed and compelling storytelling workshop helps to break the ice and create an atmosphere of camaraderie and also connection between various teams. In the business world there is constant interaction between various departments and functions; hence it is essential to utilize team building strategies through mutual respect, trust and understanding between resources for better output.

Benefit: Strong team building

(Conversation between a senior team leader and resource during a break)

Senior Team Leader: “Hey Rahul! I hope our team has learnt and have understood the funda of team-oriented benefits, from this workshop.

Rahul: “Yes Sir. In fact, when the storyteller narrated the story of benefits of team work, I remembered an experience which I had in my previous organization. Our colleague’s father was hospitalized and he had to be on call to get continuous status of his father’s bypass surgery. He was not able to concentrate on his work neither did he have time to rush to the hospital. The entire team working with him on the project stayed overnight and supported him to complete a critical task for the client in given timelines.  

Hereby, we see that compelling stories create relevancy in the mind of the participants. 

Let us now analyze how we can derive the best results through storytelling workshop ideas:

Storytelling Workshop Ideas

Exchange of information with a positive Impact 

To create an impact which is beneficial for accomplishing the business focus and targets

Team Orientation

To foster by motivating collective efforts and establish a sustainable competitive edge

Corporate Image and Values

To induce success stories to motivate the resources to grow their focus toward corporate values

Conclusion:

Let’s connect and create exclusive and effective stories. We are just a click away. Contact us on

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