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The secret of a storyteller: understanding the audience, solid database, great analytics and strong narrative.

Pooja working in a marketing agency and one day her manager assign her the task of collecting all Instagram influencer details in a specific region. She also has to determine which influencer is suitable for the brand promotion in the targeted area. A lot of data is available on social media. In such a case, how will you define the process of picking relative data and the information from huge data?  

Understand what data is first

Data has been a collection of facts and statistics used for reference or analysis since the dawn of the digital era. Data is any information in the form of raw or organized information in the form of numbers, alphabets, symbols that represent ideas, traits, categories, preferences, and so on.

Data is a collection of discrete values that deliver information, such as quantity, statistics, facts, and other basic units of meaning or sequences of symbols that can be further interpreted for a specific purpose. 

Till now, you have come to the point of gathering relative information from the data. Many people get confused between data and information. Data is a broad concept. Which also included the collection of various raw information. On the other hand, the information is an elegant form of raw data. 

Data is crude oil; information is refined oiled.

Data analysis and storytelling training can help everyone extract authentic and impactful data. According to LinkedIn, the most in-demand positions in the last two years have been data scientist and data analyst. Data science training is widely available, but not data storytelling. 

What is Data Storytelling?

Data storytelling is the ability to communicate insights effectively through narratives and visualizations. It can put data insights into context to better understand the concept. Data storytelling is a technique for conveying information through a compelling story tailored to a specific audience.

Benefits of Data Storytelling:

Some benefits of data storytelling are:

Adding clarity to the data and insights.

Interpreting complex information and simplifying essential key points for the audience.

Stories provide a personal touch to understand the complexity of the data.

Assists in understanding and imparting knowledge to the audience.

Increasing the audience’s likelihood of taking the expected action after viewing the data.

Data Analysis:

Data is now frequently brought up in popular discussions of technology. The use and analysis of data, as well as its wider implications for those effects, are constantly being discussed about innovations. Data analysis aims to make the data clear, concise, and meaningful.

Three Important Components of Data Storytelling

Data Visualization:

Data visualization is the art of showcasing or explaining your knowledge. The use of graphs, charts, visual representation, and infographics enhanced your storytelling experience. Additionally, it enhances comprehension and analyses, allowing for better and quicker decision-making.

Effective Narrative:

As the necessary data is gathered, many possibilities exist to explore more story structures. If you format your narrative properly, you can effectively communicate any story the data reveals. You can follow the traditional data storytelling method, Beginning, Middle and End. 

Call To Action

The most important aspect of data storytelling is that it is conclusion driven. It should include a resolution as well as a call to action. The required motive is encircled by the call to action. Your story’s conclusion should be grounded in facts and goal-oriented.

Do’s and Don’ts

Do’s

Create a compelling narrative with important lessons.

Combine feelings with logic

Point out the main idea to the audience

Always drive the message with data.

Experiment with different ways of viewing the data.

Don’ts

Give half or one piece of information and demand a response.

Give up logic for the emotional message

Keep unimportant tangents from diverting your attention.

Make narrative leaps that are different from the data.

Don’t assume that the one way of presenting data. 

In Pooja’s scenario, she must conduct the necessary research. During the research, she has to focus on the number of followers and their category as well. Assume Influencer A has a larger following than Influencer B. Influencer B, on the other hand, has more prominent followers who may prefer the products. The combined type of followers of influencer B may not respond positively to product branding. 

Here, Pooja must visually demonstrate why Influencer B is a better choice than Influencer A for branding purposes.

Conclusion:

The main core of data storytelling is Data Visualization, Effective Narration and a Call to Action. With the help of that important factor, data storytelling becomes easier for you. The most important thing is to understand the process of extracting the correct information from the mountain of data. The data visualization gets the point across to the participants directly and concisely. We are known for our expertise in data storytelling. 

Contact us for the best training for your organization, which we tailor to your requirements.

 [email protected] or call us on +919970838025

Attracting, on-boarding and retaining the right talent, simplified!

Contrary to popular belief, the role of an HR department is not just to organize team-building activities. Effective human resources (HR), with well-defined functions and management, can help provide organizational structure and the ability to meet business needs by managing the organization’s most valuable asset – the employees. 

The HR’s job is one of the most important contributors to an organization’s success but often at times they are undervalued. 

The following challenges denote the speed-bumps they face every day and yet are underappreciated-

Rising attrition rates

Lack of engaging employee orientation programs to instill safety, pride, and enthusiasm 

Top-down lack of empathy 

Disconnect between the management and teams 

Candidate drop-offs after recruitment/on boarding

Lack of alignment with the organizational north star/vision/ mission 

ROI with storytelling for HR 

1.Problem

Rising attrition rates and lack of engaging employee orientation programs.

Solution

Often employees quit mentally 3-6 months before resigning, the trick is to recognize withdrawal symptoms and address those early. Storytelling help leaders strengthen employee connections or retain them by invoking feelings and action based on safety, pride, and enthusiasm. Ditch your regular 32-slide presentations and leverage ‘people stories’ to grab employee attention. Whether conducted in private or in a public meeting, storytelling can change employee attitude.

2.Problem

Top-down lack of empathy and disconnect between the management and teams

Solution

People don’t leave companies, they leave people. Empathy-based HR storytelling can help leaders lead with empathy, offer recognition and appreciation for teams and develop a human bond.

3.Problem

Candidate drop-offs after recruitment/on boarding and lack of alignment with the north star

Solution

Money can’t buy happiness nor the right talent. Attract the best candidates for your organizational needs with storytelling for human resources. Change your company narrative and inspiring examples to lure the talent of your choice.

4.Problem

Engaging employee orientation programs to instil skillsets, knowledge and enthusiasm.

Solution

Translate abstract or complex information into something more meaningful and understandable Making the content more knowledgeable and stimulating. Enhancing the productivity of the organization

5.Problem

Training and development

Solution

Help the organisation to keep pace with innovations in technology and upgrade the employees. Better understanding  and clarity on skillsets required Helps the organization to retain top talent and increase job satisfaction

6.Problem

Employee Welfare

Solution

Projects how the organization care for their employees Assists in understanding the balance between work and health Secured feeling and awareness on Insurance and future financial planning.

The desire to create stories is not new, but it often feels like a challenge. To kick-start this process, there are several moments or milestones you can turn to. Leveraging them to create, narrate, and recall stories feel more like a conversation and less challenging. Successful HR stories communicate intent, imbibe it and help recollect it at the right moment. Here are some other benefits of storytelling for human resources-

Develop an employee connect

Generate brand recall 

Attract new talent 

Resolve people challenges

Drive an engine of change

E.g.1.: Smita was thinking of leaving the present organization for career growth and better prospects. After attending the HR storytelling session her mind-set changed as she could visualize her growth in the present organization with enhance skillsets through HR Learning and Development workshops.

E.g.2.: Team Leader Rahul got clarity on productivity and goal of the organisation through employee orientation program by HR. This motivated him to enhance and bring out the best output from his team. It also developed his qualities of leadership.

 Are you ready to create a robust story bank to humanize business functions and processes in your organization?

Who is the best corporate or business keynote speaker?

The term “keynote” can be compared to a musician’s perfect note to compose the perfect tune. Similarly, the keynote speaker establishes the fundamental tone and tenor of the gathering that resonates through the event and is result oriented.

Key moments benefiting any event or occasion are captured and inseminated in the audience by a keynote speaker.

Why does the organization invite the keynote speaker?

The keynote speaker customizes and designs effective ways to engage and integrate the employees of an organization into the organization’s strategy process and motivation. 

Keynote speeches inspire transformative change in the event by adding themes and making the content of the event or conference a knowledgeable and harmonious experience.

What are the benefits of the corporate guest speaker?

• To encapsulate the event’s theme.

• To assist the participants to connect themselves to the organization’s overall vision, mission, and goals.

• To inspire the participants to increase their productivity with the feeling of connectivity and being liable for their output.

Various aspects of Keynote Speaker Storytelling: 

Compliment the Event’s Theme

The company and HR organize events with formal and knowledgeable themes like, Future of work, Financial Planning, Corporate culture, Leadership Transition, Work-Life balance etc. Many informal events with interesting themes like Gandhi Jayanti, Woman’s Day, Reading day, Green Day, Environment day etc. are also enjoyed and appreciated by the employees.

The Keynote Speaker supplies insight relevant to the themes of the conference. 

E.g.1.: After the session on Financial Planning, the participants got the clear guidelines and foresight to manage their finance for a secured future.

E.g.2: After attending the session of Environmental Day, the employees became aware of the hazardous impacts of global warming. They also understood the measures to reduce the impact and maintain environmental sustainability for the future generations. 

Promote Inter-Department Connection

In most companies, various departments work toward a singular goal. These departments are typically in silos; hence there is little or no interaction outside e-mail or chat systems. The speaker creates synergy between the teams and departments to connect and perform in sync.

 (For E.g.: After the storytelling workshop on Team Bonding, the employees at all levels and designations, understood the magnitude of connectivity and binding for collaborated efforts towards achievement of goal and productivity and also a sense of belonging.)

Strategy facilitation and foresight

Corporate keynote speakers have expertise in facilitating practical strategic thinking amongst the participants. They advocate utilizing the latest techniques to help generate powerful insights and high-value action plans to assist organizations in succeeding in a rapidly-changing world. 

For instance, new strategies were made during the Pandemic of COVID. In a virtual event, the keynote speaker projected a story about an organization that, through its remote working strategies, could maintain the productivity and profitability of the business.

The Uniqueness of Keynote speaker with Storytelling:

Keynote Speakers conduct the event with topics like leadership, team orientation, motivation etc., with long speeches. Best Keynote Speakers are unique and incorporate Storytelling on various topics. The gist is to create an effective and long-lasting impact on the audience. 

A compelling and interesting story captivates the audience’s attention and interest, keeps them connected and engaged and shares valuable insight that influences their lives. It is this unique style of Storytelling which brings life to a keynote speech.

Conclusion

Give your event an innovative edge by inviting us as keynote speakers with a unique perspective of Storytelling to enhance the theme of the event. Through our expertise in Storytelling, the participants achieve not only a sense of ownership but also solid and valuable insights, which dramatically increase their work potential.

What is meant by Mental Health in workplace?

Mental health in the workplace refers to employees’ psychological, emotional, and social well-being within a shared work environment. Employees with sound mental health have respect for themselves and others, build positive relationships with co-workers, and cope with the daily challenges and responsibilities involved in the workplace. It is increasingly being recognized that the mental health of employees is a crucial determinant in their overall health. 

When the demands placed on a person exceed their capacity and coping abilities, their mental health could be impacted. Inefficient processes, overly rigid work schedules and workload can make the employees feel stressed, overloaded and exhausted mentally and physically.

Adverse effects of mental health at workplace

The ill-effects of mental wellness can create burn-out amongst employees, by seriously affecting their ability to contribute meaningfully in both their personal and professional lives.

Work-related stress is a major cause of occupational ill health, poor productivity and human error. This means increased sickness, absence, and poor performance in the organization errors as well as psychological effects such as anxiety and depression, loss of concentration and poor decision making.

Session Module

1.Encourages employee autonomy

Description

Employees who have freedom feel more valued and are more likely to find meaning in their work. Purpose is essential for job satisfaction.  

Session Module

2.Educates employees and managers on basic health practices

Description

Workshops on problem-solving, prioritizing, goal-setting, and self-care to help employees make decisions that promote their mental health. The sessions can focus on various aspects of self-improvement, such as building mindfulness with positivity, emotional wellness and intelligence; self-love and handling change and adversity.

Session Module

3.Open discussion in sessions about mental health

Description

The interactive session assists the employees to understand that the feelings of stress and anxiety are normal and that everyone has to go through these phases sometime in life.

Session Module

4.Implementation of workplace wellness programs

Description

The keynote speaker shares inspiring stories on leading a healthy and holistic lifestyle.

Since the onset of the pandemic, it’s become clear that mental health is one of the biggest challenges faced today and maintaining a positive mind-set is crucial. Gaining an awareness of mental health issues is vital for learning how to look after the wellbeing of the people around us. 

E.g. Employees of a certain organization were quitting and it was difficult for the HR to retain them. She then decided to arrange a session by Keynote speaker on Stress Management and Resiliency. After the session the employees developed empathy for those facing mental health issues. The work culture changed and there was boost up in employees’ performance.

Impact of mental wellness sessions in the workplace:

Reduced symptoms of poor mental and physical health

Reduced sick leave usage, absences 

Increased productivity

Greater job satisfaction

Increased work engagement

Improved employee health and community wellbeing.

We can deduce that through compelling stories narrated by the Keynote Speaker a healthy and thriving company culture is rooted in the mental health of the employees. They are articulators who compensate the inevitable alienation and provide employees with a visceral connection to their workplace. A healthy mentality among individuals and the work community leads to a friendly, supportive, and vibrant work community and company culture. 

Data Storytelling is NOT restricted only to data scientists or IT companies alone. Simplification irrespective remains one of the biggest rules in Data Storytelling In many cookery shows, the chef explains to put 200 gms of potatoes, 250 gms of capsicum, etc in the dish...confusing the hell out of the layman like me. Instead if the chef says - put 2 potatoes of medium size, 4 capsicum of medium size, etc in the dish, it surely makes it easy and simple for me to understand Of Course on the other hand, there are various instances where you need to give precise numbers only. But SIMPLIFICATION will always remain an important part in Data Storytelling Reach out to us for any Data Storytelling workshop for your organization www.deepeshchandran.com

What is the answer to "What is your ambition / goal in life?" This old story is one perspective to it While having a goal in life is extremely important however, those who don't have a goal in life shouldn't be judged either! While there is no right or wrong answer to this question, we all may have divided opinions on it.

Never ghost an HR

Never ghost an HR, after taking an offer letter. Else...! 😉 On a serious note, candidates ghosting an HR is highly unprofessional. Every HR puts tons of human and mental effort to take the candidate to the offer letter stage.   Having multiple offers is not a crime, but ghosting the remaining companies whom you didn't choose is unethical Send a simple email to the HR stating why you didn't choose their company. That's it.  It's courteous and allows the HR to redirect their efforts.

An old adage ‘Experience is your best teacher

Learning experiences outside the classroom are forms of experiential learning which works on simple realistic principles. 

These practical experiences, which are learnt outside the classroom, are active processes wherein an individual encounters real picture and face factual issues, construct novel hypotheses and learn to interact with others to make sense of the world around them. 

When we do this, we encounter the world as a whole and are forced to engage multiple modalities, no matter which pair of disciplinary “lenses” we intended to wear.

Corporate work-culture is one of such world which is not taught in Universities and is absolutely different. 

What is corporate work-culture?

Corporate culture is the collection of values, ethic, beliefs and attitudes that characterize an organization. It includes the organization’s physical environment, HR management practices and staff work habits which reflects on elements like process, hierarchy, collaboration and community involvement.

Many of us are full of dreams when we step out of the four walls of the classroom and take up our first job in a corporate. Even though it’s great to finally start earning and ‘be on your own’; corporate life is nothing like we imagine it to be.

It takes time to comprehend and digest why people function so differently in the corporate world. 

You are generally left to figure everything out on your own, the tough way.

 Let us understand some challenges faced and their solutions through storytelling sessions

 1.Problems

You will be blamed for something that’s not your fault. Blame factor.

Solutions

How can you avoid? Don’t get bogged down. Try to document (on email) everything you do. If you are in the wrong, simply apologise and rectify the situation.

2.Problems

Other colleagues surpass you in your job, even if you don’t feel like they deserve it.

Solutions

How can you land yourself that promotion? Attend staff meetings and contribute to the subject at the table, increase copious and comprehensive awareness of the tasks done by you be passionate about what you do

3.Problems

You spend too much valuable working time sending emails 

Solutions

How can you organise yourself? Work out a system that will optimise the time that you have, install a bulk email program to your computer and then send to everyone with one swift click. Keep your desk and workspace organised at all times so that you’re not fumbling around trying to find things.

4.Problems

You will always be made to feel like the company doesn’t need you, Your bosses will make you feel like you’re replaceable.

Solutions

The solution? Perform and show that you’re worthy of the position you have, and that you are perfectly capable of doing it too, by following timelines. Be proactive and ask for extra responsibilities to be indispensable; but as per your capacity and by not getting overloaded This may even land you a promotion!

e.g.: Your dedication, hard work, ethics etc. will be rewarded when you ensure that you maintain visibility. The person who “works” long hours, talks without having anything to say has less chances to project his performance; whereas a person who can project his task in an elaborative way, has higher chances of being promoted.

‘One has to always sit next to the smartest guy.’

Humans have a tendency to observe others and subconsciously start behaving like them. To get positively influenced and have an impact for a better ‘You’ it is indeed necessary to be around or with the smartest person. By observing the way he reacts to various situations in a bold and confident way, the way he speaks on calls, answers his emails and even his body language can bring about the necessary changes which you may be lacking and can develop. 

 Best policy to follow in corporate work-culture:

Plus: Develop yourself by following the mentor who is your role model.

Equal: who can challenge you and bring out your potential.

Minus: Away from peers and people who obstruct you from solidifying your learning.

E.g.: MBA student -Sukhmini was recruited through campus recruitment in one of the reputed corporate company. She observed that corporate culture was absolutely different than her theories taught in the classroom. Initially she was taken aback with the corporate culture; gradually got moulded in the culture through corporate training sessions with storytelling. 

The art of storytelling: an effective way for students to communicate

Communication is the most targeted area for college students, particularly MBA students. The whole academic syllabus roams around the aim of carving hidden gems among all students. 

The concept of communication is vast. Communication is more than command over the language, including reflective behaviour in student and corporate life. It’s important to consider the influence result when delivering your expertise. Communication is like telling a story, which begins with an intention and ends with a conclusion. The future will hold better opportunities with better storytelling.

You understand what I want to say.

Is that communication?

Yes,

Indirect storytelling occurs when you converse with people, interview them, or deliver presentations. Assume you’ve been assigned a project on any subject or topic. You begin your research, create a PowerPoint presentation, and present yourself with all your knowledge and understanding. Indirectly you tell a story you have made and communicate through it to get grades. 

Facts, feelings, assurance, conclusions, and your apparent visionary approach make a compelling message. All well-known brands use the same framework to generate revenue, maintain a clientele and sell out an increasing number of projects. Marketing firms are completely reliant on the new style of storytelling. Famous people worldwide, like Shahrukh Khan and Steve Job, are better known for their effective communication skills. They are masters of storytelling. They understand the significance of communication and how their communication abilities have benefited them.

The goal of the interview process, presentations, and any other competitions held at the college are to improve students’ communication skills. During placement, companies conduct candidate interviews to assess students’ technical, personal, and professional abilities. They are also interested in students’ effective communication skills and how they tell their stories.

Once Ayush and Vishal appear for an interview. Ayush is knowledgeable, yet he is under-confident in sharing his expertise. On the other hand, Vishal has mastery of communication and confidence in his limited knowledge. Vishal’s manner of communicating his knowledge throughout the interview created a better impression and got him selected. At the same time, Ayush receives a suggestion to improve his verbal communication skill.

“Tell me more about yourselves” it’s not only an interview question. It is an opportunity to tell your story. The more confident and effective your story or communication narration, the more the chance of being chosen among the folks.

What does effective storytelling offer you?

Exposure 

Everyone begins to admire you when you have outstanding communication skills. In college or at work, higher-ups always look for people who stand out from the crowd. 

High Grading

Impressive communication skills can enchant anyone. Effective communication skills indicate a person’s additional ability—that added value to your grading after a promotion or exam.

Better Package

The best desirable package is offered to you based on how you approach the interview and how impactful your communication skills are.

Growth Opportunity

The mode of communication allows for the expression of numerous ideas and points of view. That opens up a lot of career-related doors.

Business Storytelling for Leadership

What is meant by Diversity and Inclusion?

Diversity’ in the workplace refers to unique characteristics in people along the lines of gender, sexual orientations, religious beliefs, age, ethnicities, races, geographical locations, cultures, class, physical and mental abilities, etc.

Here, ‘Inclusion’ is the achievement of a work environment in which all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success.”

What is the difference between diversity & inclusion?

Diversity and inclusion are two interconnected concepts—but they are far from interchangeable. Diversity is about representation of an entity. Inclusion is about how well the contributions, presence and perspectives of different groups of people are valued and integrated into an environment where many different genders, races, nationalities, and sexual orientations and identities are present. 

The crucial connections that attract diverse talent, encourage their participation, foster innovation will not be possible without inclusion and hinder business growth.

What is an inclusive workplace?

The goal of inclusive workplace is to create a consistently high-trust experience for everyone, the very human acts of acknowledgment, inclusion, dignity and compassion, no matter who they are. 

It helps the people feel they belong and that their unique talents matter and individual needs are cared by their colleagues and leaders. This increases the agility and potential of the organisation. 

An Organization can formulate sessions and programs that help women, LGBT people, and people with disabilities etc. find the path that’s right for where they are in their lives and careers and offer a healthy psychological workplace which can leverage elicit real change.

Importance of Keynote speaker for sessions on Diversity and Inclusion

The keynote speakers break barriers by exploring power, gender, race, influence, and proper representation. They address employee engagement, corporate responsibility, overall workplace culture, and human resources. 

They help to project the importance and involvement of each employee in the organizations and overcome biases. 

Some of the benefits are:

Brings unique perspectives to the organization, empowering to unleash the untapped potential of every employee. 

Growth in self-awareness. 

Advocates for equal opportunities for people with disabilities

Delivers engaging, conversational topics with practical application that makes the employees feel empowered, inspiring and transformative and confident to act.

Encourages the employees to operate outside of their fears to and courageously pursue their passions in life.

E.g. Shruti is handicapped and had an inferiority complex. After attending the session on diversity and inclusion, she felt rejeunavated and confident as she could feel the empathy and care of her peers. This boosted her performance and productivity. 

Let us understand the impact of sessions by Keynote Speaker on the participants:

1.Session Modules

Educate employees about inclusion at the workplace

Impact and effects

Companies can schedule cultural training and diversity workshops. Goal would be to end unconscious bias by educating employees on the importance of everyone’s inclusion.

2.Session Modules

Creating inclusive workplace culture through rethinking workforce sessions

Impact and effects

Through sessions the employees get better picture of the diversity inclusion in their organisations and their benefits; as many employees carry the stigma of belonging from a community and have faced some kind of discrimination. 

3.Session Modules

Communicate inclusion goals and measure progress

Impact and effects

To ensure that inclusion goals are met, the keynote speaker creates an interactive session and assists to make the work environment free of any unconscious bias.

4.Session Modules

Awareness of differences to make everyone feel included

Impact and effects

Sessions with significance like Women’s day, International Day of disabled persons, etc. by inviting a keynote speaker. To promote women on skill-based assessment. Importance of equal representation of women in management To advocate the workforce and give opportunities for employees who seek to help out communities that face the brunt of discrimination daily and creating empathy

5. Session Modules

Diversity and inclusion communication through session/workshop

Impact and effects

Your company culture shouldn’t just practice inclusion. It should encourage open conversations too. The keynote speaker through communication encourage the participants to voice their opinions, ideas, beliefs, and any experience of prejudice in the organization.

Hence to conclude; Diversity without inclusion is a story of missed opportunities of employees so used to being overlooked that they no longer share ideas and insights. But diversity with inclusion provides a potent mix of talent retention and engagement. Storytelling sessions and workshop connects the inner feeling of the participants and creates empathy. Consequently, there will be a boom in innovation, higher cooperation, and increased employee engagement.

The best way for any organization to improve its performance and increase its retention is by offering professional development opportunities to its employees. The more the employees are motivated, the more it adds to the company’s productivity. 

‘You don’t build a Business. You build People, and then People build the Business.’

Interactive session for acquiring knowledge in short period is something everybody is looking for in today’s busy life. Or it may be just a short course or session arranged by the HR or an organisation to take the employees away from the day to day routine rut for doing something more creative or recreational. 

What is Crash Course or short course knowledge provided by Keynote Speaker?

Crash Course is usually very fast-paced and tightly knit to facilitate imparting maximum knowledge in minimum time-frame. Because of the pace in today’s technology there has been a surge in number of crash course. 

There is a perpetual need for people to gain more knowledge to upgrade themselves in their professional and personal life. There is no time to learn any topic conceptually as it takes a big chunk of valuable time.

Hence Crash course or short course is the best approach to conduct clarity and knowledge acquisition, in short period, to the participants. The main feature of crash course is that it is extremely subject matter specific. It is an in-house learning to inculcate merits and to get the best from the employees who play a major role in company’s success. 

Two hours short / crash courses by storytelling Keynote Speakers:

Why Storytelling is Important in Business?

Stories Engage and Create Human Connection

They Are More Memorable Than Numbers.

Emotionally Connect People to Create Loyalty.

Increased Profitability.

Storytelling Offers a Competitive Advantage.

‘Storytelling forges connections among people, and between people and ideas.’

The keynote speaker is invited create the required and beneficial impact on its audience, through inspirational and narrative storytelling. They help to evaluate the skill-sets, mind-sets and overall performance of the participants. They guide the participants to exemplify the company values or to become the best endorsers of company name.

Some of the Crash Course topics and its benefits related to storytelling by keynote speaker:

Work-Life Balance:

To achieve Satisfaction level in personal & professional Life. Time management priority to Health.

Emotional Intelligence:

To gain the ability to identify, access and control, one’s own emotions and the emotions of others Builds consensus to move forward in a common direction.

Team building & Collaboration:

Improves The performance of every individual of team

Develops each team members’ potential

Reinforces inter-relations

Promotes team Spirit

Stress Management

With stories related to circumstances, the resources are able to work through situations in a way that’s stress free.

Presentation & Speaking Skills

Helps to develop effective presentation skills by communicating.

Increases self-confidence.

During any session or workshop, some participants are visual learners who learn from, videos, diagrams or illustrations. Another set of participants are auditory, learning through lectures and discussions. There are also participants who are kinaesthetic learners and learn by practically doing, experiencing or feeling. 

Storytelling has aspects that work on all three types of participants. 

Visual learners appreciate the mental pictures storytelling evokes. Auditory learners focus on the words and the storyteller’s voice. Kinesthetic learners remember the emotional connections and feelings from the story.

Messages delivered as stories can be up to 22 times more memorable than just the facts.

Many people think that storytelling is an emerging form in the contemporary world. But the fact is that storytelling is an ancient art form. The shift in the storytelling world has been ongoing since the beginning. Now storytelling has become an important part of every sector.

Every product, service and company has its own story. That story includes the vision behind its establishment and success. Here, your storytelling skills will become gems.

What is a sales presentation?

The sales presentation is nothing but the occasion for storytelling. You are selling something, which means you are telling the story of products or services to convince your targets. Corporate storytelling for sales includes structure, conflict, resolution, emotion, and surprises as well, just like other stories. These overall ingredients define the final dish of your sales presentation. 

Human brains are designed to capture emotions, characters, and journeys, not just factual data. So when you focus on listing products/services your organization provides instead of weaving them into a story, you will find your prospect/client paying heed to the cell phone or their watch instead of you.

What if you engage your prospect with something like this?

Sales rep- I understand that your company is keen to improve well your operations and maintenance.

The turnaround time improvement, is what you may like?

Client – Yeah… something like that.

Sales rep – Well, let me tell you, it’s not just you who is facing this problem. I remember very clearly how a company named ABC Inc. faced and solved a similar O&M issue. After changing their technology foundation, today, O&M is their top BSU.

Client – Oh really, what’s it that they changed? Tell me more…

Sales rep – Well, it began with the root cause analysis. We observed they needed to have a robust backend to support their seasonal needs. Our teams engaged with their each other and implemented the solution, have helped more than 10 O&M companies leading them to profitability. Below are just 3 products of ours, which have enabled them. 

Goals and Objectives of sales-oriented storytelling – Why did the salesman do differently?

Transform data, figures, and stats into understandable analogies.

To improve brand recall, turn your sales pitch into anecdotes.

Create a connection with the listener by using interactive storytelling.

Get the potential customer’s immediate attention and cooperation.

Transform your sales pitch into anecdotes to enhance brand recall

How to prepare for effective corporate storytelling for sales?

Understand Needs

When preparing for a presentation or sales meeting, look for how your products satisfy clients’ needs. The client’s requirements provide more clarity in developing stories. 

Understand Hook Point

As you understand the requirements, you can easily understand what to and how to put on the table. 

Resolution base

Your sell story should have a resolution. The other person should know what they get if they join hands with you.

Body language

The most important thing while narrating your story is your body language. Be confident about your story and roam around uniquely delivering the sales story. 

Here are simple DOs and DON’Ts in sales-oriented storytelling

DOs

Always narrate stories that really took place in your organization

Always use an occasional pause while narrating your story pause has various advantages

Always have a story bank of your company business stories ready.be ready to shoot the right one at the right objection or situation

Always practice a new story orally at least 5-10times before narrating for the first time.

DON’Ts

Never say that –Let me tell you a story before narrating a story (contrary to Popular Belief)

Never cook any fictional stories that happened in your organization. If want to use a fictional story, let the listener know about.

Never usually exceed your story for more than 2 minutes. Narrators usually lose track of time, while narrating a story, if it is not rehearsed.

Never narrate a story, when the client is not right mood /angry. It is because the client just wants to heard out.

Corporate Communication Workshop: Important But Neglected Business Aspects

The world of Corporate is based on strategies and output. They have different resources working at various levels and skillsets, with a common goal revolving around client satisfaction and growth of the organization. Trainings and workshops are required at intervals to update them with the latest technologies, advanced skills and performance expectations. 

The best way to induce knowledge and accomplish the goal is through sessions and trainings of narrative storytelling. Effective communication provides additional value to those sessions. To make the corporate communication workshop more effective, the higher authority must also master the fundamentals of storytelling.

How and why is Storytelling workshop beneficial to business and corporates?

The contents of Corporate Stories are designed in a way that which are beneficial for everyone; whether it’s the head of a company addressing his/her global team or a blue-collar worker narrating his/her shop floor experience. Stories have the power to transfer knowledge through illustration which has a positive impact, immerse knowledge and inspiration targeted with delivery of facts, figures and complex data in a simplified way.

The following lists of various organization position holders along with their corresponding responsibilities.

Business Leaders

Connect with clients’ requirements

Inspire and engage with stakeholders

Strategize and execute 

Errorless deliveries to client

Technical leaders

Ensure technical and cultural disparity 

Data Storytelling

Improve technical expertise 

Enhance team productivity

Sales & Marketing

Create and target relevant audience

Strategy development & implementation

Create an elevator pitch & attract potential customers

Convert leads into Customer

HR Head

Talent Sourcing & Acquisition

Team building exercises & activities

Narrate Organizational value/mission/vision

Work load & Self Care

A typical story consists of a character, location, incident, conflict, and conclusion. An experienced storyteller connects his/her ideas with these aspects and adds the right emotions to attain a desired reaction. However, inspiring corporate communication workshops do not contain complex ideas and jargon. They consist of simple concepts, human emotions, their conflict, and a powerful message to accomplish the required goal. 

The corporate communication workshop is packed with stories and morals related to the field and the organization itself. The workshop, which consists of effective communication stories, creates an environment that stimulates the participants’ brains and allows them to improve their skill sets and capacities. We can conclude that Storytelling creates an interaction that develops into reaction of the participant with the end result as objective achieved by the workshop.

Now, let us understand how business storytelling workshop activities and exercises can be result oriented.

Business storytelling workshop provide training-led exercises, in which resources with expertise or professions in particular field are actively involved and indulged in interactive discussion on specific topics, on the basis of examples. It is an interesting and interactive method with a system of activities which are designed taking into consideration the requirements of organization. Storytelling workshop exercises and activities can be fun-filled and knowledgeable with clarity in the concept. 

(Examples for Storytelling workshop activities and exercises)

Storytelling workshop with pop-ups 

Storytelling with pop-ups illustrated on the white board helps the participants to actually grasp the clarity on the concept of objective-oriented stories. It enables them with the power to listen, understand and implement the objective in their day to day tasks.

Benefit: Clarity on vision and mission of organization

Team building exercises through storytelling

Well-constructed and compelling storytelling workshop helps to break the ice and create an atmosphere of camaraderie and also connection between various teams. In the business world there is constant interaction between various departments and functions; hence it is essential to utilize team building strategies through mutual respect, trust and understanding between resources for better output.

Benefit: Strong team building

(Conversation between a senior team leader and resource during a break)

Senior Team Leader: “Hey Rahul! I hope our team has learnt and have understood the funda of team-oriented benefits, from this workshop.

Rahul: “Yes Sir. In fact, when the storyteller narrated the story of benefits of team work, I remembered an experience which I had in my previous organization. Our colleague’s father was hospitalized and he had to be on call to get continuous status of his father’s bypass surgery. He was not able to concentrate on his work neither did he have time to rush to the hospital. The entire team working with him on the project stayed overnight and supported him to complete a critical task for the client in given timelines.  

Hereby, we see that compelling stories create relevancy in the mind of the participants. 

Let us now analyze how we can derive the best results through storytelling workshop ideas:

Storytelling Workshop Ideas

Exchange of information with a positive Impact 

To create an impact which is beneficial for accomplishing the business focus and targets

Team Orientation

To foster by motivating collective efforts and establish a sustainable competitive edge

Corporate Image and Values

To induce success stories to motivate the resources to grow their focus toward corporate values

Conclusion:

Let’s connect and create exclusive and effective stories. We are just a click away. Contact us on

Writing an assignment is easy for most students as it has only typed down research, knowledge and opinions. On the other hand, giving a presentation becomes a sweating task for them. Especially, marketing students went through many presentation assignments during their academic sessions. 

Students from any stream gain tremendous knowledge of their respective subjects. In front of the mirror, they also have high voltage confidence when the time comes to present their presentation in front of their classmates and masses, which becomes a leg-shaking moment for them. 

A presentation is a form of data storytelling

The main goal of your presentation is to hold the audience and keep them engaged. Someone comes onto the stage in front of the audience. Lots of eyes are on you and everyone expects something new will come out of your presentation.  To achieve this, the concept of data storytelling becomes the best support pillar for presentation. (Read our blog on ‘Data Storytelling’ to understand the concept of data storytelling) Unlike data storytelling, the foundation of persuasive presentation depends on effective narration, data visualization and a call to action.

In addition, some tricks can drive effective presentations on any subject

Focus On Presentation Design

You do lots of research on an assigned topic until you reach the desired conclusion. Don’t only focus on putting your all understanding on PowerPoint presentation. Make some research on presentation design style as well. In some presentation criteria, the valuer is implied on minimum slides. In such a case, limited but impressive design with better storytelling is geared to help students succeed. 

Create Storyline

Frame out your all gathered research and make a basic story structure. Pick the gem information with the help of data. The presentation design becomes more impressive with the storyline. The story structure always offers you the hook point where the audience gets engaged with your style. Making a PowerPoint presentation interesting may be accomplished by using a relatable story. 

Rehearse Your Script

Another fear student felt it forgot their prepared stories, and then they started referring to notes, which down your impression and somehow your grading. With the addition of preparing notes, data and the hypothetical situation, rehearse it all. You can rehearse in front of a mirror or in front of friends. That might boost your confidence. The flaws in the presentation can also be determined by rehearsing your preparation. 

Communicate with Audience

You’ll appear more assured and approachable if you maintain eye contact and interact with your audience. Keep an eye out for your audience’s reaction to your words. To keep them interested, include interactive elements as well. Communicating with the audience avoided the monotonousness of your presentation.

Conclusion

As you are not a master in the field of PowerPoint presentation in school or college, there is a sure chance of making mistakes. You may lack somewhere, but with the practicing, you can overcome that situation.

On a lighter note, with Mark Zuckerberg launching Threads app, a rival to Twitter, this is what might be going on each one's mind of the people mentioned below: That CONTENT WRITER who is totally dependent on CHATGPT - "Damn...I am unable to write out an article on Threads, because ChatGPT has information only till 2021 😩 " MARK TO ELON on accusation of copying Twitter - "Teja main hoon, 'Mark' idhar hai 👨👨 " GENZs - "Pheww...now I need to install another app to stay socially relevant in the society 😒 " That CONFUSED LAWYER - "Elon fires Twitter employees - Hence some employees join Meta - Then Elon plans to sue Meta for hiring ex-Twitter employees 😮 ! " Delhi's HALWAI Mr Ramdayal - "Why have they chosen Jalebi to be the logo of Threads? "