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bringing up memories from a smell / what an indulging sensation / the @prada olfactories perfums are purposefully based on that: bringing back emotions stored in deep corners of our minds #pradaolfactories #prada #olfactories #perfume #parfum #smell #memories #feelings #purpose #indulge #sensation
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Brand: Prada  “Olfactories” fragrance campaign Creative director of the brand: Miuccia Prada Ambassadors / Icons: the connection of the maison with modern art.
Prada embrace ten distinct fragrances that according to the maison were made to trigger the subconscious mind, each perfume contains different tones of scents were the feminine faces the imaginary, each scent will make you experience a dream where you can embrace beauty, nature, heat, high seas and goddess rainbows. The product is shown with several artistic designs naming them with playful names as Cargo de Nuit, Purple Rain, Nue au Soleil, Tainted Love, Un Chant d’Amour, Day for Night, Marienbad, Heat Wave, Pink Flamingos and Double Dare. Every scent has it own personality and desire.
The main idea of the campaign is to show a different way of experience the fragrance world where you can emerge yourself on a sea of scents that are so surrealistic and powerful. Communicating through an artistic perspective the campaign was launch through social media and official website also including an introductory video of the world of “Olfactories”
