Patanjali Nutrela ad copy
I don't have any specific feedback on the copy. The words used are common, but the UX while reading is broken. Especially the font size and the way the sentence is truncated to highlight the important words is making the reading experience broken.┬а
At a high level they want to say┬атАЬ р░кр▒Кр░Вр░жр░Вр░бр░┐ р░бр▒Ир░▓р▒А р░пр░╛р░Хр▒Нр░Яр░┐р░╡р▒Н р░ор░▓р▒Нр░Яр▒А-р░╡р░┐р░Яр░ор░┐р░ир▒Нр░▓р▒Б р░ор░░р░┐р░пр▒Б р░Йр░Вр░бр░Вр░бр░┐ р░Ер░ир▒Бр░жр░┐р░ир░В р░╢р░Хр▒Нр░др░┐р░╡р░Вр░др▒Бр░▓р▒Бр░Чр░╛тАЭ┬а
┬аThey should have broken the sentence as below to make it easy to reading without any cognitive load to decipher whatтАЩs going on there
тАЬ р░кр▒Кр░Вр░жр░Вр░бр░┐┬а
р░бр▒Ир░▓р▒А р░пр░╛р░Хр▒Нр░Яр░┐р░╡р▒Н р░ор░▓р▒Нр░Яр▒А-р░╡р░┐р░Яр░ор░┐р░ир▒Нр░▓р▒Б┬а
р░ор░░р░┐р░пр▒Б р░Йр░Вр░бр░Вр░бр░┐ р░Ер░ир▒Бр░жр░┐р░ир░В р░╢р░Хр▒Нр░др░┐р░╡р░Вр░др▒Бр░▓р▒Бр░Чр░╛тАЭ┬а
One minor improvement could be with this phare┬атАЬр░Йр░Вр░бр░Вр░бр░┐ р░Ер░ир▒Бр░жр░┐р░ир░В р░╢р░Хр▒Нр░др░┐р░╡р░Вр░др▒Бр░▓р▒Бр░Чр░╛тАЭ - i think they wanted to say,┬атАЬstay energised everydayтАЭ . To convey that they could have used┬атАЬр░Йр░Вр░бр░Вр░бр░┐ р░кр▒Нр░░р░др░┐р░░р▒Лр░Ьр▒В р░Йр░др▒Нр░╕р░╛р░╣р░Вр░Чр░╛тАЭ which is simple and easy to understand.┬а
final copy could be
тАЬ р░кр▒Кр░Вр░жр░Вр░бр░┐
р░бр▒Ир░▓р▒А р░пр░╛р░Хр▒Нр░Яр░┐р░╡р▒Н р░ор░▓р▒Нр░Яр▒А-р░╡р░┐р░Яр░ор░┐р░ир▒Нр░▓р▒Б
р░Йр░Вр░бр░Вр░бр░┐ р░кр▒Нр░░р░др░┐р░░р▒Лр░Ьр▒В р░Йр░др▒Нр░╕р░╛р░╣р░Вр░Чр░╛тАЭ

















