Rural Delivery (Where the Mail Goes, Cream of Wheat Goes), Newell Convers Wyeth, 1906, Minneapolis Institute of Art: Paintings
Genre. Cream of Wheat: as American as apple pie. That was the message of the innovative ad campaign for which this artwork was made. The Cream of Wheat company hired well-known artists to create paintings showing the breakfast cereal and its box as part of the fabric of American life. N. C. Wyeth, a celebrated American painter and illustrator, was a spirited interpreter of Western frontier life—fitting for someone depicting a product made in Grand Forks, North Dakota. From 1902 to 1926, the company commissioned over four hundred original works of art that appeared in full-page ads in leading magazines such as Ladies’ Home Journal and The Saturday Evening Post. Size: 43 5/8 x 30 1/4 in. (110.81 x 76.84 cm) (sight) 44 1/4 x 31 7/8 in. (112.4 x 80.96 cm) (canvas) 56 x 42 3/4 x 2 3/4 in. (142.24 x 108.59 x 6.99 cm) (outer frame) Medium: Oil on canvas
https://collections.artsmia.org/art/1820/
















