#net surfing

Guy behind table: Great! Welcome to the Net Surf Tournament! Tell me the screen name you signed up under and we’ll get you set up at a computer

“Who is walking now?” the shuffling sound from rooftop made Mamata uneasy “stray animal!”

Mamata has moved into this bungalow, with her husband and eight year old son, recently.

“Only a fool will reject such a place at so little rent!” Mamata had reasoned.

“Ashish beta did you bolt the doors?” her husband out of town, Mamata realised “regular checking can be a pain.” Not getting any response,…

The newest market research in Costa Rica reveals, the proportion of population to surf the net in Costa Rica is 32%, among them only 15% of the netizens enjoy the broadband access.

The broadband network that Costa Rica Unimer Company announces on the 23rd uses the investigation result to reveal, use it in the netizen surfing the Net with broadband, half is the high income stratum, the low-income one is only 3% of using proportion of broadband network.

The investigation reveals, 15% of the broadband user's network speeds in Costa Rica exceed 256k per second, have wide tape speed of the netizens of 17% besides among 56k to 128k per second.

The investigation result still points out, look from place of surfing the Net, about half the broadband network users surf the Net at home, about 28% utilize broadband of the office, other persons surf the Net in the Internet cafe.

The surf time of every day of Chinese Internet user is about 1 billion hours, it is more than twice of American users' - -This figure will exceed 2 billion hours by 2015. This will bring the next wave of growth of all kinds of websites and E-business.

This is an advisory company of Boston (BCG) 12 cities in China have interviewed the result obtained to 55 -year-old users for about 2000 and 14 years old recently. Reputable partner wheat Wade (DavidMichael) of representative office in Beijing of advisory company in Boston Tell " the first finance and economics daily report ", this changes economy and the society of China fundamentally, also brought the limitless business opportunity to enterprise. The fact proves too, Chinese's multi-place carries on activities such as commercial affair, friend-making, amusement,etc. through the network, including being do shopping and products search for and advertisement have a look around, buy value-added service,etc..

Tide of the next wave of the rural market

These are the true portrayal of two pieces of regional Chinese network life:

Liu Feng living in Beijing is 26 years old this year, his annual income is about 60000 yuan, it is enough for him to rent house and buy a series of digitized apparatus: A notebook computer of brand, a digital camera, a mobile phone and a MP3 player. Except that operation time uses the computer, these apparatuses nearly make him all the time in online state.

Another example from Heilongjiang countryside the intersection of student in Senior three and Chao Ma, this piece he about 30,000 yuan in one family annual income of child only. Though his parents can't buy the computer for him, and his mobile phone is not the advanced products, but does not hinder him from surfing the Net. Little to exceed, adopt Mobile until in collinear good friend's transmitted information, and will go to the Internet cafe to surf the Net in free time. His monthly living cost is 280 yuan, spend half of them in digital communication and amusement.

"Though lie in city and countryside separately, our investigation finds, in the past three years, that met ultra demand of Liu Feng and horse is several the same companies such as Tengxun QQ, Sina Web. " Mai WeiDe says. This illustration, Chinese user's most overhanging characteristic carries on the proportion of communication and amusement and exceeds the other countries greatly through Internet. For example, over 80% of the digitized consumers of China use the instant communication (IM) , have a look around the news online and listening to the music online or down-load music. 3/4 of the users obtain the video content online, over 50% of the users use the search engine and play games online.

In the past three years, China was digitized new generation changed greatly, digitized apparatus and Internet popularize in city and rural area of the different stage fast. The investigation of advisory company of Boston finds, Chinese netizen counts and reaches 384 million in 2009, summation over U.S.A. and Japan. It is estimated this figure will increase to more than 650 million by 2015. By 2015, it is estimated the infiltration rate of Internet will rise to from present 29% and close to 50%, the infiltration rate is close to 40% among the masses of people in the countryside in China.

Wade points out the wheat, though only there are computers (70% have computers in the first line urbanite such as Beijing and Shanghai) in 16% of the families in the rural area ,But over over half of the rural netizens go to the Internet cafe to surf the Net ' This proportion of the urban netizen's is in 38%) . Customary change that the computer company begins more and more to study rural users and surf the Net in multi-place, as promoting the source that the business increases.

The crowd under the age of 35 becomes the digital consumption mainstream

Though the crowd age range which is exposed to Internet is expanded constantly, the investigation of advisory company of Boston finds, China's most digitization are consumed and come from the crowd 35 years old and under, accounts for 73% of the Chinese netizen, and account for China and all surf the Net more than 80% of the number hour. The wheat Wade explains: "If enterprises want to explore the potentiality that this trend brings, understand the motives and behaviors of these colonies are essential in depth. "

"The amusement and communication become two most important network demands of young netizen in China. " Mai WeiDe says.

One of Chinese netizen's most prominent habits is, compared with the situation that use the E-mail, like sending instant news even more. For example, 87% of China digitized users surf the Net to send instant news, and surf the Net the proportion of taking place mail is only 53%.

"China is in line music, video and the most high country of rate of utilization of game too, online have a look around news than ( Lower than Japan) Rank the second. But the content obtained is to promote an active key factor of network amusement, the netizen can obtain a large number of network media contents through video and music website. "

In addition, the network platform can make digitized users watch the important activity in real time too. For example, the ones that watch a match online are broadcast directly when NBA football fans of China usually like going to work even more, but not see and relay through CCTV in the evening afterwards. Another factor of shortcut is, the netizen of China is sharing the speed that websites are uploading the new content, more numerous soon than to propagate the speed of the content through the traditional media's channel.

And the network Games is another kind of increasingly popular amusement form.