#neccessary

First, we want to greatly apologise for any strife that any of us have caused in the Valley these past weeks due to the emergence of JojaMart as a threat to the general store’s ability to stay open. As we’re sure you’re aware from our closing, it has put a great amount of pressure us as a family. All of us extend our deepest apologies to both you and Sasha for any behavior that has been unnecessary and out of line. 

Regardless, we want to preserve this community as we love it — and the we in we love it includes us here, as a family. Without the store present, it becomes incredibly difficult for us and for many other people – including the Varani family and their farm, and the two new farmers in town who would have soon used our services — to support ourselves here. While we recognize Joja is easily accessible and affordable, it was only due to our extremely local focus and limited financial options that we were not able to offer competitive hours and prices as they do. 

Despite what seems like a discrepancy in effort, we want to remind you that we have served this community well for many years, and fully intended on doing so for many more — JojaMart may be lucrative, but they are impersonal, and will not have the same lasting community impact on the level that brings people together.

We encourage you to look past the lucrative benefits JojaMart may offer and instead into the hearts of the community, who have supported us so well. This kind of spirit and kindness extends a lot farther and a lot longer than any gold could. 

Thank you for your time.