#muck rack

To justify our existence to the marketing world and our expenses to clients, PR pros spend a lot of time measuring and reporting success and effectiveness. (For reference, there are a bout 8 million studies concluding earned media is more trusted and valued by the public than advertising, but guess what brands/clients/C-suites prefer to throw money at?)

What about MuckRack ?

How does it work : for a PRs and journalists ?

How do they publish their articles ?

How to pitch a client properly to make a journalist interested in a story ?

What’s the deal ?

Xoxo 💋

Muck Rack is a subscription service that includes a database of media theoretically allowing PR professionals to streamline and save time on tedious tasks like pitching and monitoring coverage. And honestly, it's probably a great tool for corporate comms people who have ROIs to prove every quarter. I used it when I worked for a firm that repped whole organizations in addition to individuals.

Personal PR is much more rooted in storytelling, so much of which happens on a social media landscape I've not seen proof Muck Rack is equipped to analyze. Plus, I can set up Google alerts and customize a RSS feed for free. We already outsource market research, hard to justify the cost of MR as well. 🤷‍♀️

Not sure what it offers journalists specifically besides a database? Anyone familiar can chime in.

How to pitch a client properly to make a journalist interested in a story?

This Q probably deserves its own post! But most importantly for the sake of brevity: BE VERY FAMILIAR with their beat, the publication, and their audience to make sure the content is 1) relevant and 2) newsworthy. 🌞