long thoughts abt watcher
its so weird to me that people are being like ‘you aren’t entitled to free content’ about the watcher situation bc that’s not the actual problem here. artists deserve to be fairly paid, but the watcher situation reveals a truly bizarre level of business incompetence and a lack of market research.
they actively cultivated a relatively young audience, actively claimed to be ‘eat the rich’ style liberals, then turned over and told that audience that they need to pay $6/month. which again, fine! dropout did it and survived, but dropout had so much more backing it up, went about the transition slowly, and on top of that, their audience was older and therefore had more spending money available.
watcher has none of that. it would be one thing if they had started marketing to an older audience months ago, or changed the style of their content to match the heavy production costs. but as it stands, they built their career off of relatively simple videos with a lower budget, gained a specific type of audience from those videos, then expected that audience to pivot with them when watcher realized they wanted to make a different type of (more expensive, more produced) content.
it can’t work that way. the audience is not acting entitled right now for feeling a shock, bc the audience became loyal to watcher due to a desire for a certain kind of content (specifically the dynamic between shane and ryan).
and if watcher wants to make different content and be paid for it on a more regular basis, that is also okay! but they severely miscalculated their existing audience, and definitely misunderstood how much their current audience wants to watch the style of videos they want to make.
also, imo, ryan and shane have admitted that they dislike the admin side of running a business. i think they truly thrived as regular content creators and not as business managers, and so they struggled to figure out how to run their company and ultimately handed over the reins to steven to wash their hands of it all and go back to making the content they want. and thats also fine, some people are not built for business and work better as individual contributors.
but ryan and shane and steven also seem to have a view that their simple content is almost… beneath them? they talk a lot abt challenging themselves to put out well produced content that their cultivated audience clearly doesn’t really care about. its a mismatch between watcher’s desires for the future and the audience they built in the past that ultimately led to this mess.
they had two options: easier option to make the type of low-budget content their audience has been proven to enjoy, or put in the work to build up an expanded audience so that they could fund the content they wanted to make, put in the work to do a longer, more well thought out transition, put in the work to make connections and figure out how to manage their revenue streams.
and instead they decided to take a shortcut and brute force their existing audience to fund their dreams, and in the process shooting themselves in the foot by alienating their audience. i just can’t comprehend how they reached this conclusion at all.
