#model canvas

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Osterwalder’s business canvas helps to illustrate how a company intends to make money with nine important keys that represent any company’s complete business.

1. Value Proposition: the product/service, its features and benefits or uniqueness vs. competition; size of the market opportunity; and the MVP or minimum viable product that best illustrates the product as quickly as possible to elicit customer feedback early 

2. Customer Segments: who your customer is and what problems the product solves 

3. Channels: how you’ll distribute and sell your product 

4. Customer Relationships: how you’ll create demand 

5. Cost Structure: the fixed and variable costs required to operate your business 

6. Key Activities: the tasks the company must perform to succeed 

7. Key Resources: suppliers, commodities, or other essential elements of the business 

8. Key Partners: other enterprises essential to success of the business 

9. Revenue Streams: revenue and profit sources and size.

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