What’s 1-900-MIXALOT in Japanese? (Goroawase)
I’ve just randomly thought up a goated localization for one line in Baby Got Back
Dial 1-900-MIXALOT
0530-393-610に電話して
In the Anglosphere, the most common way to make phone numbers memorable is to spell out words using the T9 keypad letters as a mnemonic. That is, “A”, “B”, and “C” stand for “2”, and “W”, “X”, and “Y” stand for “9”. “Q” and “Z” tend to be avoided, because some keypads have them moved to “1” or “0”, while most of them tolerate having four letters on “7: PQRS” and “9: WXYZ”. If you were to dial “1-900-MIXALOT”, you would end up calling 1-900-649-2568.
(Don’t actually call that number. I think Sir Mix-a-Lot has better things to do than to park a 1-900 number for one hit song. Plus, you have to pay to call a 1-900 number.)
The Japanese equivalent is called goroawase (語呂合わせ), and is based on the many Japanese words for these numbers: on-yomi (Chinese-derived readings), kun-yomi (native Japanese readings), and English loanwords. For example, in goroawase, the digit “1” could be read “ichi”, “it-”, “i”, “hito”, “hi”, and “wan”, or even grouped as “10” and read as “juu”, “ju”, “to”, or “ten”. This is also how students in Japan memorize historical dates (e.g. the year 794 for the founding of Heian-Kyō, the capital in Kyoto, and the year 1192 for [one date for] the founding of the Kamakura Shogunate) or mathematical constants (e.g. √2 = 1.41421356..., √3 = 1.7320508...).
The same digit need not have the same reading in the same goroawase. In this example,
“3”: mi (shortened kun-yomi “mitsu”)
“9”: ku (on-yomi)
“3”: sa (shortened on-yomi “san”)
“6”: rot- (shortened kun-yomi “roku”)
“10”: to (shortened kun-yomi “tou”)
So the number “393-610” can be read out as mikusarotto (ミクサロット), which is the Japanese transcription of “Mix-a-Lot”. If Sir Mix-a-Lot were Japanese and wanted to buy a Japanese phone number, he would probably choose 393-610.
“0120” is a toll-free prefix and the Japanese equivalent of “1-800”, called “Free Dial” (フリーダイアル). The emoji “➿” is the logo for Free Dial. And I didn’t know this before this post, but “0530” is a premium-rate prefix and the Japanese equivalent of “1-900”, called “Navi Dial” (ナビダイヤル).













