#micro targeting

5 Strategies to Take Your E-Commerce Business to the Next Level

E-commerce is all the rage today for businesses all over the globe. Online businesses in the United States generated an estimated $262.3 billion dollars in just 2013 if you can believe it! The explosion in the online business industry is enormous. Question is: are you a part of that explosion and raking in profits? To be a force in the e-commerce industry, one would need to develop and…

A marketer that “gets it”

With big brands General Mills has traditionally targeted its marketing to the masses with hefty TV ad budgets and messages carefully crafted to resonate with as many people as possible. But recently, they have begun to think a lot smaller, using digital to go after what they call “micro markets.”  They are leveraging the power of digital to make their marketing more efficient. (more…)

Inside the Secret World of the Data Crunchers Who Helped Obama Win

In late spring, the backroom number crunchers who powered Barack Obama’s campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic group most likely to hand over cash, for a chance to dine in Hollywood with Clooney — and Obama. So as they did with all the other data collected, stored and analyzed in the two-year drive for re-election, Obama’s top campaign aides decided to put this insight to use. They sought out an East Coast celebrity who had similar appeal among the same demographic, aiming to replicate the millions of dollars produced by the Clooney contest. “We were blessed with an overflowing menu of options, but we chose Sarah Jessica Parker,” explains a senior campaign adviser. And so the next Dinner with Barack contest was born: a chance to eat at Parker’s West Village brownstone.