Ever wanted to get around a city fast but didnāt want the hassle of driving? Thought public bike sharing sounded interesting but found the systems a bit daunting to use? If so, B-cycle, and the B-station āĀ developed while at Crispin Porter + Bogusky ā are there to help make renting a B-cycle as easy and thoughtless as tapping a RFID card to enter a building.Ā
The B-station draws upon a mix of experiences we run into everyday, helping make the new experience of using B-cycle as familiar and approachable as possible.Ā For example, if the B-station docks remind you of U shaped racks, thatās not a coincidence. Nor is having the iconic āBā on the B-station resemble the 'P' in parking signs. Or, making renting a bike as simple to do as using a RFID card. Or, finally, making unlocking and securing a bike as simple as opening and closing a carās rear door latch (the locking system actually is one). Since we already know how to use all of these experiences, we already know how to use B-cycle.Ā
Though the technology in B-cycle is great ā ranging from its ability to be solar or gird powered, configurable from a single to a double sided solution, or editing the number of attached docks ā at the end of the day, people simply want a system that gets them from point A to point B with as little thought as possible. And in that, B-cycle does its job, effortlessly.Ā
