#memonic

24 Hints to Build A Lean Startup

Monday this week, I was organizing a meetup in my home city, Biel/Bienne. We had the pleasure of welcoming Dorian Selz, a very smart and serial Swiss entrepreneur (Local.ch, Memonic and Squirro). I asked Dorian to present us his hints on how to build a startup. Dorian shared his entrepreneurial journey, from becoming partner at Namics, then being recruited to launch Local.ch to his present…

Swisscom, Switzerland's national telecom's provider just launched their cloud marketplace. Targeted at smaller and mid-sized companies, it comprises a number of great online, cloud-based business applications.

We're honored that Swisscom chose Squirro's sister product Memonic to be among the two dozen launch applications.

Companies of any size may now enjoy a reliable, secure online notebook service for all their digital note-taking requirements: Effortless organizing, team-friendly sharing, synced across all your devices and accessible from anywhere.

Recently I came across this piece from Rags Srinivasan “Freemium has run its course”. Here at Nektoon – that’s the legal person behind Squirro & Memonic – we apply both concepts. Memonic is run on the freemium model. The extensions we provide to a number of CRM systems and our upcoming product Squirro is run try-then-buy (actually subscribe model).

A number of the points raised by Rags resonate with the experiences we made. We attracted hundreds of thousands of users for Memonic through the freemium model and receive great feedback from our users. Recent example: “With the right combination of features, ease of use and visual appeal, you get hooked. Such is Memonic for me.” F.G., Canada.

The approach has it’s merits: We enjoy a conversion rate of above 8%, which to my knowledge is very high – higher at least than most of the players in the field of note-taking. By implication this means that 92% either don’t get enough value out of our product to pay for the product or are not willing to pay the cost of service.

I love happy users (albeit I love happy customers a wee bit more) and would love to support them forever for free. However, next to the obvious costs of providing the service, there are also non-obvious costs to the approach: skewed incentives.

As opposed to lavishly funded (mostly American) startups we’re bootstrapped. That is we only have very little resources at hand, brains & money that is. Our overriding strategic theme thus is “How to allocate scarce resources” also known as How-to-Run-A-Marathon-In-A-Straitjacket.

The matter boils down to the 3AM question*: What is my next move?

Do I invest time and resources in supporting my free user base or do I invest that same amount of time and resources in creating value for my paying customers.

No prizes for guessing what a bootstrapped startup does.

The consequence: A misalignment between free users and paying customers.

Implications for us: We decided to pursue a different strategy for our Squirro. Squirro will be offered as a try-and-buy product. The goal: Bring into line the interests of customers and us the creators of the product.

This will over the course of the next months provide us with the unique chance to compare the success rates of both models under one roof.

I’ll report back on our findings.

A Great way to exchange notes and whatever online.......

Amplify’d from www.online-tech-tips.com

Memonic provides a way to grab snapshots of relevant information that it then stores in the cloud where you can share it with friends. This is especially useful if working on a group research paper.

Click the Start Using It button to create a Memonic account.

Read more at www.online-tech-tips.com

Very few people enjoy writing research papers. Finding and organizing research is tedious, and we almost always forget something we read. Plus, printing several pages of a peer reviewed journal just to find one quote is a waste of paper.

Amplify’d from www.online-tech-tips.com

Memonic provides a way to grab snapshots of relevant information that it then stores in the cloud where you can share it with friends. This is especially useful if working on a group research paper.

Click the Start Using It button to create a Memonic account.

Read more at www.online-tech-tips.com

Amplify’d from www.memonic.com

七夕～

    宿題やっててプリント整理してたら七夕の俳句の紙が出てきた(゜∀゜;ノ)ノ

    うちの学校は女の子しかいないから行事色々やるんです(*´ω｀*)

    だから七夕の俳句を書いたよ^^

    なかなか良いの思い付かなかったから微妙だけど(´・ω・｀)

    七夕って

    杏奈ちゃん ｓmilｅ^ で

今日もお疲れ様(>д<)◎

  　　　　 なんちゃん ←

Read more at www.memonic.com

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シアターの女神公演に出させていただきました(*＞∀＜*) ぱるるの生誕祭キター(・∀・) サイリウムとかものっそい綺麗で最初から森さん目がうるうる(笑) 好き好き好きのコールでうるうる(笑) そして仕切りをやらせていただきました(○＞□＜○)わー 緊張したなぁ… しかも杏奈が泣くとかゆう意味分からない状況になってしまって(≫∩≪。) ごめんなさい。 けど昨日我慢した涙とぱるるが好きすぎるためです←え 涙が止まらなくなってしまいました´Дヾ みなるんに助け求めてみたけど(泣)みなるんごめんm(__)m 本当に何だか自分の事のように嬉しかったんです(*´ω｀*) 杏奈がアカンかった以外は素晴らしい生誕祭だったと思います！ 仕切りやって良かったのかな？ とかなり後悔と反省しましたがぱるるファンの皆さんが「仕切りやってくれてありがとう^^」て言ってくれて… 嬉しかったです♪ ぱるる本当におめでとう(つω＾*)ぱるるの生誕祭に出演出来て良かった＞＜。 ぱるるが生まれてきてくれて良かった☆ ぱるる。こんな森杏奈だけどずっと親友でいてくださいo(><;)(;><)o あとお昼公演をみにきてくれていた方はすみませんでした＞＜。 スタッフさんとかと色々考えて一部だけになってしまいました(;ω;) しっかりしなきゃ！ 杏奈ちゃん ｓmilｅ^ で 今日もお疲れ様(>д<)◎ 　　　　 なんちゃん ←

Read more at www.memonic.com

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今日、目がやばい森杏奈です(笑)

    今日は右目←

    政権ポスターも目やばし＼(^O^)／ww

    あと今日ちょと色々あって遅くまで劇場に残っていたらSDNさんがリハーサルを(つω＾*)

    勝手に２曲みさせていただきました(((／ω＼)

    凄かった＞＜。

    迫力がありましたo(><;)(;><)o

    いつか公演みたいです☆

    あとぱるるがモバメで色々言ってくれてたみたいで(*´ω｀*)ありがとう♪

    ぱるるとメールなう^^

    お風呂入ってお休みなさいしよ(*'ω°*)

    今日は幸せな１日でした。

    皆さん本当にありがとうございました！

    一生忘れません！

    お休みなさい

    杏奈ちゃん ｓmilｅ^ で

明日も頑張るぞ(>д<)◎

  　　　　 なんちゃん ←

Read more at www.memonic.com