#meidea

Deconstructing a brief: “I have no special talents, I am just passionately curious.” Investigate!

Week 2 of Hungry Talks followed deconstruction of a Cannes Young Lion brief for Diet Coke, along with media buyer Maddie Leigh’s finalist entry. 

Be tapped into bigger broader cultural things that are going on and turn that information into something useful that is relevant for response to brief. Remember: consumers won’t always interact with media the way we do as industry people. It’s important to be actionable. It’s important to be able to bring the idea to life. 

Week 1 of RMIT’s Hungry Talks series featured Denstu Aegis Network’s MEIDEA program, “bridging the gap between industry + tertiary institutions”. 

Key qualities that popped up through the six speakers’ presentations were: responsible, inquisitive, ambitious, collaborative, agile, authentic, pioneering. The importance of the kind of person you are, the way you approach your work and your clients, and the way you work with other people, was stressed. As account manager Matt Soulsby said, don’t burn bridges. Everyone in the industry is interconnected and important. (Don’t be an asshole to work with).

The opportunity to hear from so many different branches of industry in one night is incredibly valuable in studying advertising - the different areas in which jobs exist that you may not even realise.