Key takeaway points from Hungry Talks: UX Unlocked:
Know thy user. Always come back to your audience, not just random people.
Demonstrate tangible bottom line for UX - ROI
UX is the perfect balance: the desire to create something beautiful, innovative and enjoyable for customers to use. Itâs rational, analytical, and responsible.
After Berleiâs website implemented a UX-focused redesign, users interacting with added functionality are converting at 3 times site average, with 50% increased conversion rate on mobile.
Deloitte Digital is a consulting firm: business, creative, technology, digital. Hereâs how UX is delivered in a consulting firm such as Deloitte Digital
Research. Question the problem statement.
Design. Create, envision. Clients are interested in how you are designing to solve their problems.
Delivery. Work ranges from experience principles, designing a research piece - trying to define problems.
When consulting, you need to understand the business as much as you can in a short amount of time next to people thatâve been there for years.
Every customer is a multi-channel customer, and UX is so much more than desktop versus mobile design. Itâs about keeping in touch with valued users outside the website.
Some points on non-linear consumption of media:
Mass media, personal media - power rests with the consumer, when and how they engage.
Google is pushing âmicromomentsâ - no more hesitation to engage with a brand.
There are 41 thousand posts every second on Facebook.
UX is any engagement with the brand. There are many different touchpoints with the consumer. You need to research, come back many times, even days later to understand.
Key considerations for UX:Â
What is the right journey for the consumer to go on?
How do we define success/what action do we want them to take?
You canât do everything. Clients want to do everything, when budgets and brands make this impossible.
How do you understand the value of each touchpoint?
Digital strategy is just strategy! There is no such thing as exclusively offline.
The rate of unique to expected is faster than itâs ever been and probably only going to get faster. Keep up, and listen to your consumers.