#mcgarrybowen

Now, just in time to make all your holidays come true is The Ugliest Ugly Sweater of them all—from Brita—available on Amazon. After all, why wear ugly, when you can wear the ugliest? So, what makes Brita’s sweater, “the ugliest?” Because single-use plastic bottles are wrecking our planet and filling our oceans with trash. Americans use 2,000 single-use plastic bottles every second, and nearly 70% of those are not recycled. So for the ugly sweater season, McGarryBowen created the ugliest sweaters ever, woven from recycled plastic waste. We hope people will wear them to all their holiday parties and get people talking about this ugly problem. Here’s how we did it: Five in-house designers from McGarryBowen created sweater designs that blend traditional holiday kitsch with imagery of plastic waste and its impact on the environment: Snowflake: This design rings in the holidays with a snowflake made from bottled water waste and dead fish. The sleeves also feature alternating patterns of bottled water and dead fish. Faux Cardigan: This sweater shows up for the holidays adorned with planet-wrecking bottled water and sad, dead sea life. An underwater scene shows single-use plastic floating amongst dead whales, fish, and turtles. Ho Ho Hoax: This sweater lights up the party with strings of bottled water and dead fish trapped inside. The back features a fun message from Santa: Bottled water is a Ho Ho Hoax Ice Caps: This sweater chills out in an icy blue winter scene awash with floating plastic waste and a tragically marooned polar bear. Grandma: This cozy sweater is complete with ribbon sleeves and a quilt-patterned front, featuring lots of dead sea life and seahorses trapped inside plastic water bottles.

BCBS “Live Fearless”

Agency: mcgarrybowen New York

Production: Knucklehead New York Director: Thibaut Grevet Cinematographer: Daniel Bouquet Colorist: Jason Wallis Editor: Maxime Pozzi

Take 5 with Happy mcgarrybowen CEO Kartik Iyer

‘What goes around comes around — karma, baby’, says Happy mcgarrybowen CEO Kartik Iyer.

On my bookshelf…

Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I have bought and I am yet to read. I guess I am a long way from Mein Kampf by Adolf Hitler.

If not in this profession, I would have been a…

Performance artist for sure. Actor, comedian, puppet,…

Fujitsu "Together We Can Make That Happen”

Agency: McGarrybowen London

Production: Blink London Director: Tomas Mankovsky

Acura NSX “Beginnings"

Agency: mcgarrybowen New York

Director: Alessandro Pacciani Cinematographer: Paul Meyers Editor: Marco Battiloro Colorist: Siggy Ferstl

Music: Ryan Taubert

Jeep 'Anthem'

Agency: McgarryBowen New York

Production: Superprime Los Angeles Director: Sam Bayer Editor: Paul La Calandra