Print media is having a hard time. Especially news covering platforms are springing up like crazy on the worldwide web. So how do you get people to choose you out of all? Mexican free newspaper Mas Por Mas has an innovative yet simple way to get their news into the hands of their audience, quiet literally.
They installed WiFi-Printers inside paper towel dispenser in public toilets around Mexico. Whenever someone reached out for a paper towel, it dispensed breaking news from their website printed on the page. QR codes directed users to the free newspaper's website increasing their web traffic by 37%.
Yet another reason to practice good hygiene, you never know when you will get your hands on some freshly-printed news.