#martechplatforms

tl;dr There are three trends that are changing the nature of martech. They will catalyze the end of the 'first golden age of martech' and lay the foundation for a second golden age that will be much larger, but likely look quite different. Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the best of both: open platforms that serve as stable foundations, augmented by large ecosystems of specialized third-party apps that are more deeply integrated. Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert