#marketingmachine

  Purposeful positioning is where a brand is classified according to the roles it serves. If a brand gives significant roles which it serves, there is a high possibility of the product doing well in the market. During this digital age, the purpose is considered more important than need. Customers like the products which they know.

  Marketers in the digital age are embracing the integration of the data. This is where the targeting of the message is put in practice (De Swaan Arons, Van de Driest, & Weed, 2014)

  The main agenda is to discover the point of interest in a certain individual and then design the wares in accordance. For instance, in, The Nike+ suite gives a good sense of why athletes stick to their products. The Nike Company involves itself to the online strategy which involves embedding clothes and shoes from their company.  The programs are made effective through electronic devices such as phones, tablets and even in social networks.

  A company like Unilever involves itself in a Living plan which involves producing products which are environmentally friendly and healthy for consumption.  The Company sets a standard across all its products and the employees to keep at per with the principles guiding sustainability for the growth (De Swaan Arons, Van de Driest, & Weed, 2014). Most brands have set the purposes for which they are used. For instance, coffee is said to have the purpose of being used in informal meetings. Coffee is a healthy product to a human being and does not lead to environmental pollution.

  Creating awareness about a certain product is a modern way which is embraced in the recent generation. This is done through advertisements in the electronic media. Advertisements inspire people, and this leads to the high demand for the products(De Swaan Arons, Van de Driest, & Weed, 2014). Through the collaboration of the company and the employees, the engagement of the customers is put in practice which leads to an excellent performance of the product. The moment the employees go to the field, this creates a continued relationship of the products with the customers. The key thing is to involve every member in marketing strategies for the company to have the same goals.

  Purposeful positioning in the digital age is one of the ways of marketing. Brands are entitled to accomplish a certain purpose. This leads to attracting customers from all the corners of the world.  The brands are supposed to be environmentally friendly to avoid hazards.

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