Jan 5, 2020
Mark Elderkin
Gender: Male
Sexuality: Gay
DOB: 27 September 1963
Ethnicity: White
Occupation: Entrepreneur
Note: Co founder of Gay.com and founded Gay Ad Network
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Mark Elderkin
Gender: Male
Sexuality: Gay
DOB: 27 September 1963
Ethnicity: White
Occupation: Entrepreneur
Note: Co founder of Gay.com and founded Gay Ad Network
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'Gay Ad Network' Goes Programmatic, Launches Private Exchange
The rise of Big Data and the promise of personalization hasn’t stopped some in the industry from trying to make it even easier for advertisers to reach their intended audiences by way of niche ad exchanges.
The Gay Ad Network has done just that, as the company on Monday announced the launch of its own niche exchange, which will feature gay and lesbian digital properties operated by Gay Ad Network as well as inventory from select premium lesbian, gay, bisexual and transgender (LGBT) publishing partners, according to Mark Elderkin, the company’s CEO.
It will be a private exchange and will support display, video and mobile inventory. The new exchange will also feature DealID technology.
The Gay Ad Network first launched as a vertical ad network in 2007 that allowed advertisers to purchase access to a set of LGBT Web sites at a flat CPM rate, Elderkin explained.
“Through direct buys, we handled the delivery, placement and optimization by booking campaigns on behalf of our buyers,” he said. “Now, we are still hyper-focused on our vertical market, but we have much deeper knowledge of our LGBT audience.