#many compliments

Besides the praise, there is no little mixed opinions about the changing face of Google.

A few days ago, Google has officially unveiled the new logo of its redesigned homepage. The biggest difference of this new logo is a change in font: Transfer from serif fonts to sans-serif font. Majority quite agree with this choice, given that the new fonts are factors gives Google a modern look and friendly.

For example among them Debbie Millman, an American famous designers worked with many big brands such as Pepsi, Gillette, Colgate, Nestle … She said that one of the reasons why she spent much sympathy for logo This is how Google new logo introduced, no fanfare hosts, just quietly change the display on the home page: “I like the fact they” sneak “notice logo for the world. Having reached a certain influence, is really not notice that you’ve become a totally fun way to announce it. “

Appearance prior to the back of the Google logo.

But of course, the issue of aesthetics in design is still more important. Debbie Millman commented Google’s new logo descriptive and transmit information very bold. Besides, she also considered the simplicity and elegance of this logo accurately reflect the nature and mission of Google. She said that the change font breakthrough has led Google to look youthful and modern than the previous traditional font.

By Mark Wilson, main writers of Fast Company site specializing in innovative design arrays, sans-serif font plump plump and this will show clearly on the small screen as the phone, tablet or smart meter, the equipment and technology is most common today. Moreover, the proportion of Internet users via mobile devices is growing strong, promises to break and took the number of users desktop or laptop tends to slow down. Moreover, in the short clip introduction, Google’s new logo has a “shortcut” in particular, the letter “G” capitalized with four striking colors instead of the letter “g” is often simple white front here. “This is exactly how Google represents uniformity in the system,” she said Millman.

However, besides the acclamation “on the cloud”, also a lot of negative reaction to the new logo. Some people expressed surprise and regret when Catull slender font familiar fonts to make room for “plump” of the new logo. Yet others bluntly said that this change actually does not bring any significant value. Specifically, James Victore – designer and director Emmy award winning art – there are many doubts about the recent praise for Google: “I have no idea what the typeface by before I have Google logo beautiful ever seen. And until now they had not better “.

Although he “boldly” to erase the old logo but it seems Google still quite cautious about innovation?

He also said that simplicity here synonymous with faint: “If Google brave enough, they will make a new logo, and even go to this school of abstraction. But before they had no need a nice logo and subtle, because they already have an existing logo and faint “. Victore also revealed he is “fan” logo Budweiser brewery with design style liberal but still chic, green and red traditional logo of energy giant Chevron multinational. Additionally, Victore that Google wants to change the direction of modern but … e afraid to take risks. According to him, safety is always the most boring one embodiment.

Overall the message that Google wanted to convey through this new logo is clear and undeniable. Accordingly, the company wants to expand and consolidate the influence to any internet user object, from the small screen to the big screen, from places with strong internet connections to the local ice only Low. However, ensuring the aesthetic aspect is a very difficult problem as “nine ten reviews” hard to satisfy every point. It can be seen, “chess” Google’s new breakthrough though still cautious.