#makeuptechnology

Technology is an extension of the human body with the use of a tool. Therefore there are two tools being used in this experiment, social media and makeup. Social media is a more obvious technology because its societal connection to other technological advancements such as the internet, computers and smartphones. Makeup on the other hand is an ancient tool that has been used for generations in multiple cultures for over 10,000 years. Makeup uses a brush and has a palette similar to painting, but instead of a taut frame one canvas uses a for a face. One purpose of this technology is ornamentation. But since the days of war or theater, our society has began to use makeup on a daily basis, eliminating its unique power of  enhancing ones’ image. Now, it seems that wearing makeup is a rite of passage into womanhood, which isn’t a negative thing, but can be when it is expected. A technology that has become so expected that it is the woman who chooses not to wear makeup that actually stands out more. The choice to not wear makeup may stem from lacking knowledge or care of application, or because of the desire to maintain a “natural” look. By denying the expectation to wear makeup, other women make a statement on their independent thought and identity on beauty and self image.

With Makeup // No Makeup