#makeup holder

For this project we were tasked to make a new creative way to help with sustainability and become a bit more eco friendly or redesign something that already exists and make it better in both physical and marketing designs.

For this project I went over many different ideas and took into consideration things from my personal life that I didn't like when it came to packaging. I personally am extremely eco conscious and there isn't very much i don't either recycle or reuse, having NO single use items in my household ((with a few exceptions, i'm only human)). So finding things that I could actually improve was a challenge and I was pretty excited for the task. I was inspired to redesign the Too Faced makeup brands Natural Eyes palette because it's two separate boxes , thankfully i use the box to hold my hot glue but i'm sure most people just throw this away, which is a real shame. Too Faced has some of the prettiest boxes and packaging i've ever seen and i really don't like just recycling it and so i thought maybe i could use how pretty it is and reuse it somehow, i immediately thought about how when i moved into a new apartment i had to buy a whole makeup stand, so i took this idea and decided to make a makeup box turn into a place for brushes and pallets to go.

The package itself pulls out the bottom and unfolds to make a stand using small key holes that in a real product would punch out and the waste of it being the size of less than a fingernail.