Women, our faces are our natural look. You’re beautiful the way that you are. Nothing about a natural looking face of makeup is how you are “supposed” to look without the makeup. What do you mean is a nondramatic a makeup look, or a neutral-pallet makeup look. Or a not-too-overdone makeup look. But they definitely are not actually natural looks at all. If we all looked like that when we woke up the makeup industry wouldn’t exist. Even when a Kardashian is posting a “no makeup” face, she’s wearing professional eyelash extensions and gets facials and skincare work done constantly. Marketing that to women as “effortless” is just an impossible standard.

It strikes me as really insidious how “natural” looks are marketed to women, as if we didn’t wake up in our natural face as every morning. It is twisted and false to give you a makeup tutorial video that is supposed to help you attain effortless beauty. My effortless beauty is just me. Because to look like the girl in that video, I don’t need to put forth effort, I need to put on makeup. And that’s not the same.

So this is just been a quick PSA that the makeup industry is bullshit. If you like to wear makeup, that’s great, but it sucks that we compare our actual natural faces to a makeup “natural” look and then feel lesser-than or even ugly. Remember that you’re beautiful. You may not have perfect skin or love your acne or redness or dry skin or whatever, but you are beautiful and valuable, full stop.

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