#logostory

“Meet My Calla Lily (And the Story Inside My Logo)” 🌸✨

If you’ve noticed my logo and wondered, “Irene… what’s going on in there?” Let me break it down. 😂💙✨

Every element in The ForkPrints logo has a meaning - because I wanted something that feels warm, intentional, magical, and me.

🌸 THE CALLA LILY This flower has always been one of my favorites - soft, elegant, a little mysterious. Inside the stem, you’ll see my Pisces symbol hidden like a little secret.

🦶 BIGFOOT Yes, he’s in there. Yes, I believe in him. Yes, I have big feet. Yes, my Zumba studio is literally named The BigFoot Studio. It’s funny, it’s me, and it honors the fast wit + big laugh energy I got from my dad.

✈️ THE AIRPLANE My love for travel. My window seat moments. My “one bite (and one flight) at a time” life.

🍴 THE FORK Food is memory. A fork is a story. The bite is the beginning.

💙✨ THE COLORS Navy = Steve, Nor-West strength, my anchor. Rose gold = me, my magic, my softness, my glow. Together = our whole life blended.

Prometheus Descent is an idea. It is also a place where ideas, old and new, can materialize. in other words, a gift from the gods.

The YUG Bank Project

Corporate Identity for a local cooperative bank here in Ahmedabad, Gujarat. Branding included logo design, creatives for internal communication, Interiors (Environmental Graphics), outdoor branding etc…

                                     The Entroduce logo didn't happen by chance. It is a thought through logo befitting the concept of Entroduce. The curves intersecting each other are based on the concept of getting two people introduced. The colour combinations have yellow & orange shades denoting the high constructive energy levels. If you notice the tip of the curve is the shape of palms representing the hands which helps embrace.  The break in between is definitive of two arms crossing each other to hold something or someone together.