Practical and flexible design. Fancy is good but not always practical, simplified variants of the primary usually come in handy.. right down to a single colour option. Cheap production on vinyl stickers, screen printing or branding promotional products. ♠️ Preferably having a fully rendered logo, a flat colour and a single colour option will always be more help than hassle in the long run. ♠️ Even if they arent requested its good to keep the concept for variant logos in the design process in your concious for when they rear their head. ♠️ #branding #buildingbrands #logos #logodevelooment #branddevelopment #practicaldesign #functionaldesign #designtheory #designprocess #flexibledesign #ux #userexperience #practicalogodesign #functionallogos #logodesignprocess #designthoughts #brandevelopmentprocess #theory #desognperspective #designtheory #beliefs #designbeliefs #logo #conceptualisation #mockup #graphicdesignconcepts #smallbiz #graphicsconcepts #jakearthurdesign (at Perth, Western Australia) https://www.instagram.com/p/COxY-1ShmXG/?utm_medium=tumblr
