#liveexposure

Working while studying? That's the IISM way. 💼 📖

These are just a few glimpses of what real industry exposure at IISM looks like.

From being behind the scenes at the T20 Mumbai League Men's edition, the inaugural Women's T20 Mumbai League, IPL 2026, and a live MMA event: Warrior's Series to interning with Sportz Interactive, BookMyShow, and JioStar across diverse roles, these are the kind of invaluable experiences every aspiring sports professional looks for.

At IISM, learning doesn't stop in the classroom. It comes alive on the field, behind the scenes, and alongside some of the biggest names in the sports industry. 🤝

Because the best way to build a career in sports is to experience the industry while you're still studying.

Ever watched those behind-the-scenes reels about IPL, ICC, or PKL and thought, "Imagine being there"? 🤩

For Heerak Dugar, a Bachelor of Sports Management student at IISM 🎓, it wasn't imagination. It was his internship reality.

During the ICC Men's T20 World Cup, while fans were busy enjoying the action, Heerak was working behind the scenes with the Cricket Association of Bengal (CAB).

From monitoring sponsor branding and spotting ambush marketing to assisting sponsor activations inside the stadium, he got a firsthand look at what makes a global sporting event tick.

The best part? This isn't a one-off story.

At IISM, students don't just learn sports management. They experience it.

You learn theory in an institute.

But experience? You're usually expected to figure that out yourself. Not at IISM.

Take Aryaveer Katyal, a second-year Bachelor of Sports Management student at IISM. 🎓

While learning sports management in the classroom, Aryaveer was applying it on the ground during his internship with BookMyShow for the TATA WPL 2026. 🏏

Data collection. Vendor coordination. Operational execution. Budget tracking. Timeline management.

All in a day's work. 💼 Sounds stressful? Maybe.

But Aryaveer was busy having fun while doing it! 🤩 That's exactly what IISM prepares you for. 💯

At IISM, we train students to handle real-world pressure with confidence and precision, long before they step into the industry. 💪

So when opportunities like the TATA WPL come along, they're ready to deliver.

What does a day in the life of an IISM sports management student really look like? 🤔

Meet Dayakar B., a Master of Sports Management student at IISM, who interned with the Baroda Cricket Association during the TATA WPL 2026 in Vadodara, Gujarat. 🏏 🏟️

From branding and accreditation to guest relations, stadium operations, logistics, and ensuring everything worked seamlessly, Dayakar experienced first-hand what it takes to deliver a world-class sporting event.

With multiple responsibilities across different functions, Dayakar had his hands full, gaining valuable exposure to the fast-paced world of sports event management. 📈

But when you do what you love, the effort never feels the same.

Taking on every task with enthusiasm and a smile, Dayakar turned each responsibility into an opportunity to learn, grow, and contribute.

And that's exactly the kind of passion we groom at IISM.

Experiences like these help our students understand the business, operations, culture, and energy that power the sports industry.

IISM Students elevating India's biggest MMA Experience at Warriors Dream Series - Fight Night 17! 💥 🥊

Working on-ground across various verticals like crowd management, F&B, athlete holding areas, around 10 of our aspiring sports manager are gaining valuable live exposure at this exclusive MMA event held at the Sports Complex of Mumbai University. 🏟️ 🥊

Having studied venue operations & event management in classroom theory, implementing their learnings at such a high-octane event is a massive opportunity for our students & they're capitalizing on it fully! 📖

At IISM, learning goes beyond the classroom and into the heart of the sports industry. ✨

As an Intern at the MCA Sharad Pawar Cricket Museum, Wankhede Stadium, Shreyas Gokhale, a Master of Sports Management student at IISM, worked across museum operations, guest relations, merchandise coordination, fan experience, and content creation, helping turn every visitor interaction into a memorable one! 🏟️🏏

From supporting daily operations to contributing to promotional campaigns and digital storytelling, this internship reflects how sports management extends far beyond the game itself.

“The faculty and staff are always there to help you.” 🤝

This is what Natasha Nair, a Bachelor of Sports Management graduate, has to say to anyone considering IISM. 🎓

From stepping out of her comfort zone to becoming a confident listener and professional, Natasha’s journey at IISM has been nothing short of transformative. 💫

She recalls her experience of State Liaisoning at the 36th National Games, Uttarakhand, as one of the most valuable live exposure and practical learning opportunities of her journey.

At IISM, it’s not just about education. It’s also about growth, confidence, and discovering your potential.

IISM Students grinding it out with Mumbai City FC in ISL 2025-26 ⚽

The latest season of the Indian Super League (ISL), which kicked off in February 2026, has seen several aspiring sports professionals from IISM's Sports Management batches work with Mumbai City FC. 🏟️

Supporting their team operations on matchdays and throughout the season, many of our students are fulfilling their dream of working at the stadium with the team they rooted for during their childhood. 🤩