Life Is Strange, Beauty Standards, and the Illusion of Control
Iāve realized something about myself lately: I keep using Life is Strange as a lens to talk about real life. Not because Iām obsessed with the game (though I am), but because narrative games have a way of accidentally revealing the cultural waters weāre all swimming in. And this morning, something clicked for me, something I hadnāt consciously noticed before.
The character models in Life is Strange reflect the body image trends of the era they were created in.
Yes. Body trends. Because beauty standards arenāt timeless truths; theyāre trends that shift every decade, dictated by industries that profit from our insecurities. And when Life is Strange was being developed, the dominant trend for girls and women was still thinness, the lingering shadow of the early 2000s.
Iām not even accounting for the exact release date. Iām talking about the cultural climate that shaped the design choices. Moving into the midā2010s, society was just beginning to accept more diverse body shapes for women. Men werenāt getting that same treatment, and honestly, Iām focusing on girls because the fashion, beauty, and wellness industries have always targeted and exploited girls more aggressively.
If you need proof, look at the cultural artifacts of the time:
Americaās Next Top Model debuted in 2003, teaching girls that thinness was the price of worth.
The Biggest Loser turned weight loss into a televised spectacle, harming contestants for entertainment. Some nearly died. And the fitness/wellness industry hasnāt magically healed since then; itās still toxic at its core.
Now, with social media, itās even more dangerous.
Bodyābased content performs well.
Fitness and wellness content performs even better.
And anything tied to money or āselfāimprovementā performs best of all.
So people create content not to help, but to gain influence, because influence equals income, and income equals autonomy. Some creators speak with authority, eloquence, and confidence, but theyāre pushing misinformation because itās profitable. Theyāre building cultālike followings under the guise of āhelping people,ā when really, theyāre chasing power.
Not everyone is like that. I learned math on the YouTube platform and tested out of multiple classes because of it. But the creators who genuinely help rarely have a million followers or highāretention editing. Theyāre not optimizing their humanity for the algorithm.
And this is why trends are dangerous:
How Life Is Strange Reflects These Trends
Look at the girls in the first Life is Strange:
Max, Chloe, Victoria, Rachel, Brooke ā all thin.
All designed within the same narrow body ideal.
Alyssa is the only girl with a larger body mass, and sheās the one constantly bullied. Max spends half the game rewinding time to save her from humiliation or harm. Daniel, one of the few boys who doesnāt fit the āideal,ā is physically assaulted by football players in the hallway. Letās call it what it is: assault. With video evidence, those boys would face charges.
But schools rarely protect kids. They protect reputations. They protect parents with influence. And parents who encourage their sons to āwhoop someoneās assā rarely consider the reality: if that same son accidentally kills someone, thatās manslaughter. Violence has consequences. Always.
The body designs in LIS1 werenāt neutral. They were a reflection of the beauty standards of the time: thinness as the default and as the ideal.
But look at the newer games:
True Colors. Double Exposure. Reunion.Ā Ā
The characters have actual bodily distinctions. They look healthier, more realistic, more human. The shift is intentional. It mirrors the cultural shift toward body diversity, a shift that took far too long.
Iāve met so many adult women who used to look like Max or Chloe. Thin because of stress, pressure, or survival. And as their lives improved, as they found stability, love, better jobs, more meaningful days, they naturally got thicker. They look healthier. They look happier. Because they are.
Beauty Is Subjective ā And Always Has Been
People act like thereās one universal ideal, but thatās projection. Attraction is personal. Some people love tall women, thick women, muscular women, feminine women, masc women. Some people fall for personality first. Some fall for how someone carries themselves.
Iāve always been drawn to thicker women, but Iāve also been fascinated by tall women and muscular women. Ultimately, Iām someone who falls for personality and conversation. And compatibility matters. Gymāfocused women spend hours at the gym, and thatās not my lifestyle. I like walking and mobility exercises that are 30āminute sessions at home, and the rest of the day, I try to remain active in different ways. My life is built around solitude, creativity, and work that requires long stretches of being alone.
Streaming, gaming, and writing are solo pursuits. Even when people are in the room with me, Iām still in my own world. Iāve had friends watch me play horror games, screaming and clinging to me during Resident Evil 7. Itās fun, but itās still my space.
The Real Point: Mental Sovereignty
I know Iāve wandered across topics, but hereās the truth I keep circling:
There is more to life than body image, beauty standards, fashion trends, and insecurity.
At some point, none of it matters.
The tighter you cling to societyās script, the more limited your life becomes.
And āliving lifeā is subjective, too. Everyone wants something different.
But trends are manāmade.
Trends are tools of control.
Trends are designed to make you feel bad about yourself so someone else can profit.
When you realize that, you gain something priceless:
And some people donāt want you to have that.
Because the moment you do, youāre no longer controllable.