Aug 11, 2014
What makes one consumer design cool and not another?
Cool is a social perception, not an inherent quality.
Coolness is relative. One shirt from Walmart might seem cool compared with another shirt from Walmart, but neither will be as cool as a shirt from H&M (which itself might seem less cool than another H&M shirt).
Coolness is almost universally positive.
Something that’s cool tends to diverge from the norm -"Being cool requires a very delicate balance of doing something that shows that you go your own way and do your own thing, but you do it in a way that is socially desirable or at least acceptable".
