Much has been talked about linkbuilding, its strategies and its importance in any online project, but do we really know what it is, how, when and why is it recommended?
Next we will try to answer these four questions so you can understand the relevance of this type of strategies to position your online site among the first search results.
The literal translation of linkbuilding is nothing more than building links, that is, getting quality links that link to our website, because not everything goes. In this case, Dalà and his "who speak, right or wrong, the important thing is that they speak," is not applicable.
To know how to distinguish a quality link, you can follow the criteria you will find below:
: When we talk about the quality of a website we refer, first of all, to the authority it has for Google, that is, its prestige. This quality is easily detectable (from 1 to 100) by the authority of the page (PA) and the authority of the domain (DA), which we can know thanks to some tools such as MOZ.
As with everything related to SEO, traffic is always important. When it comes to identifying a quality site, traffic must also be taken into account. Above all to detect possible traffic drops that may be related to penalties. Help yourself with tools like SEMrush or Sistrix to obtain this data.
Another aspect to consider is the type of link that we are going to work with. Usually the mistake is made to think that all the links we must get are dofollow. Error! The ideal is to achieve a natural balance between dofollow and nofollow links.
Going back to MOZ, we can know the risk of spam that has a web facing the search engines, either low (from 1 to 4), medium (from 4 to 7) or high (from 8 to 17) ).
: Although it is not a criterion of the site in question, it is an aspect to consider, since it will be more natural if the link we get belongs to a website that has a similar theme or according to the theme of our project .
The linkbuilding work methodology is varied, although you should always try to make it as natural as possible. Among the most popular strategies we can highlight the following:
These are the mythical traditional communication campaigns that range from the launching of an advertising spot to the dissemination of a press release, including the organization of an event, awarding of prizes, etc.
 As always, the king of kings: content. There is nothing easier to spread than quality content. It is the well-known linkbaiting, a way to get links attracting the attention of users through new forms of communication: infographics, interviews, videos, etc.
Due to its undoubted power, we must not ignore social networks, and that the dissemination and the assessments we receive in them also affects our positioning.
 - Whether through the purchase of links, the exchange of products or the organization of competitions on quality thematic websites, sponsorship remains one of the fastest links in linkbuilding, although not the only one.
The best time to start a linkbuilding strategy is when we work with a new creation project. The construction of links around a site will help your organic positioning, as we have said, but when dealing with a new website, it will be much easier to control the quality and quantity of links that link and link to us from the beginning.
The frequency of obtaining these links is also determinant, as well as the quantity. It is not always better. In linkbuilding, sometimes, it is better to focus our efforts on getting few links, but of quality, and with a natural growth that is consistent with the project.
 And to finish, why do linkbuilding. As we have been commenting throughout this article, the importance of working linkbuilding in our online projects is vital to achieve a better organic positioning.
We must not forget that when we focus on improving the SEO of our website, we can not only focus on those elements that make it up, but also on everything that surrounds it and that can benefit or harm your career towards the first position, that is, the Seo Off Page.
