"I love how social media instantly connects people from across the globe. Because of my background in political science, the idea of spreading news globally is something that really intrigues me. Facebook and Twitter are powerful tools which facilitate everything from cultural exchanges to the spread of breaking news. I love how it allows small businesses to promote themselves at an affordable cost because now they have the power to get their message out to as many people as large businesses do and this essentially levels the playing field. This is a truly great thing."Â
Occupation: Social Media Consultant
Lauren Dugan, self proclaimed twitter addict, is a brilliant writer, an avid reader, a big-time gamer and just about any computer nerd's dream gal. Lauren is not only beautiful, young and intelligent, but she is also a brilliant entrepreneur who is dominating the world of social media, one tweet at a time.
Lauren's journey towards this career is an interesting one merely because social media did not exist when she was a child. Her path, however, was laid out quite clearly because of her other life-long passion: "From the womb, I was a huge reader! I would devour books like GooseBumps all the way to The Lord of The Rings and Narnia. I was obsessed from as early as I can even remember", she says. Naturally, her love of reading led to her love of writing and by elementary school, Lauren was writing short stories and excelling in all aspects of English class.
By grade 9 high school, Lauren became increasingly curious about computers. She enrolled in, what was at the time, the highly unpopular computer science elective and immediately found herself intrigued by it. "That computer science class was what got me understanding the tech side of things. From there, I found a way to merge my writing skills with my computer skills by blogging. As I was going through high school, I blogged about everything from poetry to food", she says.
After high school, Lauren immediately got accepted into Wilfred Laurier University and started her BA in English and Politics, immersing herself in the reading and writing elements of her program. In her 3rd year, her then boyfriend and current fiancee Neil Vidyarthi, accepted a job in Los Angeles and Lauren went along for the ride. While in L.A. and completing distance education courses online, Lauren started to seek ways to work legally in the States.
"I applied to hundreds of online writing jobs and eventually started blogging for pay. I landed so many odd jobs! I was doing things like writing TV remote control reviews to blogging about interior design. I eventually started blogging daily for a celebrity Beverly Hills plastic surgeon. Like interior design, this was a topic which I knew nothing about, yet, I wrote about breast implants, nose jobs and other crazy surgeries for an entire year!"Â
While writing these blogs and finishing her education online, Lauren found herself addicted to the brand new Facebook game called Pet Society.
"Neil could see that this game was eventually going to be huge, so he encouraged me to start a blog about it. I wrote a few posts and then approached other players to write for me. What started as a small blog turned into 100 000 visits per month. We eventually became one of Pet Society's official fan blogs and a feature on their website. I didn't make a ton of money from this but because the traffic was crazy, I put two and two together and realized that there is something to this whole blogging craze. The wheels in my head started to turn".
In 2009, Lauren and Neil moved back to Waterloo and while keeping up with her blogging on the side, Lauren completed her university degree. A few months prior to her graduation, Neil connected Lauren to an old colleague who was looking for social network writers. Because of Lauren's experience with Pet Society, she immediately landed the job, dropped her smaller clients and began working semi exclusively with the New York based company MediaBistro.
In november of 2010, MediaBistro decided to launch a new blog site called Alltwitter.com. This time, instead of a contributor, Lauren got hired as the editor and helped to launch the site.
"I really focused on using social media to promote this blog. We have about 15 000 followers on twitter and approximately 6 000 Facebook likes! Social media people love to talk about social media on social media. It's such a cyclical industry. Part of what I did was use that to the benefit of the blog but I also made it an approachable source of information for people who are not social media pros. We now get 300 000 monthly visits!"
Recently, Lauren decided to take a step back from her position as editor and go back to being a contributor in order to give herself more time to work on her independent social media consulting company.
"I am looking to help local small business learn social media for themselves because if you own a small business, the best person to do your social media is you. I basically want to focus on training and teaching people how to use this incredible tool for themselves and really make it work for them."
WIth a host of experience under her belt, Lauren is the go-to expert for any social media related question. For more information or to enrol in one of her courses, please visit her website at: www.laurendugan.com.
Photography: Jonathan Bielaski (www.jonathanbielaski.com)
Production & Writing: Gabriela Soares (www.gsmakeupart.com)Â