#lifecyclemarketing

Email marketing has the highest ROI among all channels $42 for every $1 spent. And yet, brands ignore it because it doesn’t feel “trendy” enough compared to reels or ads.

But the truth? Reels create attention. Email creates revenue.

At Viral Marketing Trends, we’ve helped clients automate journeys like: ● Welcome sequences ● Abandoned cart flows ● Lead nurturing ● Re-engagement campaigns ● Personalised behaviour-based triggers

The result? Reduced CAC, higher LTV, predictable conversions.

Optimizing your lifecycle marketing strategy is a multifaceted process that involves understanding your customers' journey from awareness to loyalty and continually refining your approach. Start by segmenting your audience based on their behaviors and preferences to create personalized and relevant content at each stage. Implement automation tools to streamline communication and nurture leads effectively. Regularly analyze data and key performance indicators to identify areas for improvement and adjust your strategy accordingly. By consistently fine-tuning your lifecycle marketing strategy, you can build stronger customer relationships, drive higher conversions, and ultimately, achieve sustainable growth for your business.

This infographic from Righton Interactive addresses the ecosystem of lifecycle marketing.

This infographic from Righton Interactive addresses the ecosystem of lifecycle marketing.