Great Design Isnāt For Everyone
Many moons ago now, I took a trip to London to visit the Design Festival with my class. There was a little spotlight on the new Montblanc M Ballpoint PenĀ designed by Marc Newson (who I just wrote about on my Design and Technology World View blog), and being the diligent young designers in search of inspiration that we were, obviously we needed to take a look. Upon entering this extremely high end store, feeling a little underdressed, we explained we were design students interested in said new pen, and they kindly obliged to take it out of itās (most likely laser protected) glass case.Ā
The pen had beautiful balance, it looked and felt bothĀ sleek and professional, and the best part in my opinion was definitely the magnet concealed within the lead and tip of the pen. The magnet almost pulled together pen and lid autonomously, as if it wanted to protect itself. This is definitely one of those incredibly satisfying little things in life.Ā
There is no doubt in my mind that this pen has been designed incredibly well, Iād even say itās been engineered very well too, but unfortunately I have a couple of issues. Aside from the magnetised lid mechanism (which is beautiful), I donāt like it! Now perhaps Iām just a little too outspoken when it comes to things like this, (my dual nationality probably showing) but as soon as I tried writing my name with the pen, I instantly disliked it and didnāt hesitate to say in the [very high end and expensive] shopĀ āWell it doesnāt write very smoothly does it...and itās a bit big donāt you think?ā. Maybe not my finest moment, as the shop assistant hesitantly took it away from me and put it back in itās secure glass case.Ā
The point Iād like to make here though is that great design is not going to please everyone! The truth is, Iām one of the pickiest people when it comes to choosing the perfect penĀ to write with for hours a day, but just because it doesnāt meet all of my criteria doesnāt mean it wonāt meet someone elseās. Yes, I thought it was too thick around, but maybe my hands are smaller than it was designed for, and it didnāt write very smoothly, but then it was only a ballpoint penĀ (though on second thought a Ā£270 pen better write pretty seriously smooth). Maybe if I had tried the fountain pen it would have been different? But then, I think fountain pens are too inky and messy so that probably wouldnāt have suited me either. It also comes with a pretty hefty price tag that wonāt be accessible to many people within the mass market, but then, Iām quite sure thatās not really where this pen has been marketed for anyway.
Conclusion. Good design? Yes. Is it for me? No.
I think itās important to remember though that just because it doesnāt appeal to one person doesnāt mean itās a bad design, it doesnāt mean you have failed as a designer. Besides, thatās what Universal design is supposed to tackle, and thatās a whole ānother kettle of fish entirely.