#lasula

~ malibu barbie vibes ~

outfit details below

Good Morning Friends:

I am going to channel my outrage into what I hope will become a positive public discussion around copyright in the social media and digital age. Let me start by saying, in most cases I believe people either don’t know or just don’t think about their use of other people’s art, images, words when it comes to “sharing” on social networks or online. I never assume malintentions. I do my best to gently educate folks on copyright and crediting when I see my work used without a shout out or some acknowledgement that I created it.

In this new era, I believe we need to be having conversations about how to respect the creative work of others while also uplifting it and honoring it – through sharing. Plagiarism is an important thing we teach in school. You can be kicked out of college for plagiarizing someone. I believe we should be deeply considering and having meaningful discourse about “sharing” on social networks. What does “citing a source” look like today in terms of social media?

These insidious little moments of sharing without citing the source might seem silly to some, but I argue they lay the groundwork for much more egregious plagiarism or just straight up theft. Let’s explore a case study that is happening right now and has led me to want to write this article.

LASULA boutique is an online clothing store that seems to cater to both the UK and US markets. It is “home to the latest fashion flashes from across the globe.” 

Based on my research, they appear to make what I call “disposable clothing” that is modeled after whatever some celebrity wore that week. I call it “disposable clothing” because it’s made cheap and fast in developing nations in order to create clothing that is “in fashion” for a moment. It’s not meant to last as it is usually “out of fashion” in a few weeks and you dispose of the items and have to buy more. 

Their online reviews, depending on where you look, range from 5.8/10 starts to 1.7/5 stars; most reviewers speaking to the shoddy quality of their products. But hey I’ve never bought anything from them so who knows.

What I do know, is that they took my design and stitched it onto jeans, used my name in the product description, and sold them for 22GBP (roughly $30 USD) on their website.

I also know that they posted a photo of said jeans on their Instagram, which has 723,000 followers, which earned them 3,329 likes, without crediting or tagging me (gee I wonder why). That doesn’t even include the posts by their paid brand ambassadors. I spoke with one and she had no idea the design was stole and then graciously archived her post. 

To be clear: I DID NOT know about this. I DID NOT give them permission to use my design or my name. I DID NOT sign a licensing agreement. I DID reach out to them via Instagram yesterday and have not heard back from them.*update: I heard from them...more on that in a few days*

Perhaps now you can see why I want discourse around this.

The piece of art I made that is now “famous” I guess, was created when our shitbag president said “grab ‘em by the pussy” on film AND STILL GOT ELECTED PRESIDENT. But that is not when that piece got famous. That happened when celebrities shared it when fuckbag Harvey Weinstein got called out and taken down.

I got over 1,000 requests via Etsy and Instagram from folks who asked me to stitch them one and/or “put it on a shirt” so they could wear the message around. That led me to: create a FREE embroidery pattern so that those thousands of people could stitch their own to wear or gift to others. I also created a RedBubble shop with some products with the design/expression on it so folks could wear it loud and proud – I have always clearly stated that I make NO PROFIT off of this. I donate all of the proceeds (which is like $2 an item because I chose to keep the price point as low as possible for buyers) to the nonprofit Advancing Justice | Chicago. To date, we have raised just over $1,000 for the organization through the sales.

Profiting off of this message and this moment is NOT something I am willing to do. I have been very clear about that. So the fact that LASULA (and many others as you will see below) are stealing my work to attempt to profit off of is UTTER BULLSHIT. They are slapping MY ART onto jeans and are selling them to you as a “fashion flash”… whatever the fuck that means.

They used MY NAME in their product description without my permission…no doubt thinking that was them being “thoughtful” or “citing their source”.

Here’s the deal, I teach classes at Columbia College on how to protect creative works, write licensing agreements and contracts, and how to protect your name, brand, and art. I would be a really shitty teacher if I didn’t use this moment to bring this to light.

I am angry that my art and my name have been coopted to make this company money.

I am angry that they are selling women the idea that a piece of my art that represents the women’s movement should be stitched onto the butt of skinny jeans and paired with “a bodysuit and some boots for the ultimate babe vibe.”

The part that I am grateful for is that I know my rights and I have a digital community that regularly has my back. So many artists do not have that. They are making incredible art and are REGULARLY being ripped off and their work exploited by fashion companies who apparently can’t seem to afford to hire artists.

I MUST stand up; not just for me but for every other creator whose work is being bit-for-profit and their objections aren’t being heard or listened to.  

My website states:

BadassCrossStitch.com™ © 2015, All Rights Reserved Worldwide

What does that mean?

It means that I created this art for you to use to make your own art. If you share your art with the world all you have to do is credit my art too. If you post it on Instagram for example, you would say something like: Pattern by: @BadassCrossStitch – it’s like citing your sources. And you know I’m going to double tap that and share the love! (win/win)

It also means that you can’t sell the work without my permission. Here’s the deal, if you are an independent artist or crafter and you want to stitch a piece or two to sell at a craft fair or on Etsy – you have my permission so long as you clearly state the pattern is mine. I extra approve if you give a portion of your profits to a nonprofit doing great work for women.

No one has my permission to use my work on a large scale (making more than 3 pieces to sell, or any advertising, or commercial applications – you know billboards, t-shirts, jeans, mugs, and shit like that) without my written permission. Businesses, brands, ad agencies, and the like (should know better) and should definitely not be biting my work. That said, I’m totally down to talk about all sorts of applications but it will require a contract, licensing agreement, and dollar bills y’all. 

Cool? Cool. Thank you for supporting and respecting the work of artists! You are badass.

I am not an unreasonable human. I create art to inspire other people to create art. I do NOT create art so companies can exploit my work and profit from it.

Think I’m exaggerating? Check this out:

That is just from a simple google search that took me 3 seconds. I still have $40,000 in student loan debt. You think I couldn’t use the money? OF COURSE I COULD!

*takes deep breath*

My friends, thank you for reading this. The only call to action I have for you right now is to please have an IRL conversation with someone today about this idea. Talk about how you share things on social media. Talk about what you think crediting a creator looks like. Talk about plagiarism in the digital age – what does that even mean? Let’s have conversations around this NOW. Let’s work together to define what we believe is just and equitable.

Thank you. I love you.

Leigh Poses For Attitude Magazine | 8th November 2018