Lino Diva$ Art Gallery from lino divas on Vimeo.
Partially published as New Media in Buenos Aires in VICE's The Creators Project blog, January 2014
Argentina boasts hundreds of artist-run initiatives, some of which occupy no permanent space at all, other than web space. There’s an infinite number of workshops, studios, exhibitions, residencies and galleries that may or may not have ever sold a work of art in their life, yet thrive culturally and contribute to budding local scenes all over the country. These projects, a lot of which are documented online in the website Proyecto CARA (full disclaimer: I’m also co-founder), are often much more interesting than whatever goes on in bigger galleries or museums because they are community-driven and respond to artists’ needs in the face of systematic institutional inaction. Some of these projects are so essential to some cities, that it’s become impossible to talk about art in the city of Córdoba without mentioning Casa 13, Rusia Galería in Tucumán or La Herrmana Favorita in Rosario. These projects not only exhibit artworks, but rather take on the responsibility of creating educational programs and constitute a network of artistic and, lately, curatorial residencies. Namely, these projects are doing what a lot of city, provincial and national governments are not doing: supporting contemporary art.
While a lot of projects rely on a physical space to exist, some are mutable or even virtual. In fact, these art workers are sustaining alternative art institutions with varying degrees of seriousness and play, but always with a lot of commitment, especially considering that basically no one makes a living off them. One of the most notable efforts of institutional transvestism is the Fundación para la Difusión del Arte Contemporáneo en Mercosur y Alrededores (FDACMA, or Foundation for the Dissemination of Contemporary Art in Mercosur and its Surroundings), an “auteur institution”, according to its founder, artist Lino Divas. FDACMA is only one of Divas’ many uni-personal cultural endeavors, which also include Fanzineteca (a zine archive), Videoarteca (video art archive) and the all important FDACMA Permanent Collection, comprised of art from emerging artists from the Mercosur economic community Argentina, Brasil, Paraguay y Uruguay and other affiliated states (Bolivia, Chile, Colombia, Ecuador, Perú and Venezuela). FDACMA exists online and takes on various physical forms wherever Divas is invited. The fact that the project is his doesn’t mean he doesn’t involve many other people. In fact, in 2009 Divas invited several artists to create the future capital of Mercosur in ThisIsNotAGallery, each contributing a miniature building or urban area, turning the whole gallery into a model city. Recent activities also include the 1era Bienal del Pasacalle (1rst Banner Biennial), which took place in various public spaces during July 2012 in San Miguel de Tucumán, Argentina. Hopefuls tweeted messages with the hashtag #bienaldelpasacalle to @fdacma over a 3 day period, after which 20 were selected via online voting. The chosen messages, which varied in content and character -from “Thanks Google for everything” to “<3 Legal abortion is life <3”- were then turned into banners and placed around town close to existing independent art spaces, creating a route that increased their visibility.
Lino Divas (an alias, not his real name) is also an illustrator, web designer, gif maker, creator of his very own online Lino Divas Art Gallery, art peddler in Mercado Libre (a Latin American Ebay) and an artists’ artist who will probably matter more to insiders than to collectors, if that’s even a concern for him. Divas actually seems to be the direct descendant of another secretly great artist, Benito Laren (also not his real name). Laren, a self taught artist, first burst into the scene in 1987, when he started creating his paintings on glass and participated in the tight-knit 90s art scene around the Rojas Cultural Center at the University of Buenos Aires. He is also a cheeky megalomaniac who wears several wigs á la Warhol, open collar shirts under white suits, always dreamed of becoming famous and claims to be inspired not just by God, but by Martians. With him, everything about his personal branding is and is not a joke. His work spans painting, video, literature, mail art and nation building. Laren is actually the king and only citizen of Larenland, for which he has issued postage stamps featuring himself in various poses and sent letters to faulty addresses worldwide, including Saddam Hussein’s, only to have them sent back to him, with the other country’s “return to sender” stamp as a sign of recognition of Larenland. If mail art is a precursor of net art, then Laren is definitely sending spam. Both Laren and Divas have created personas as part of their work and the internet is a continued source of inspiration and source images, but Laren is still lagging on the technological front, whereas Divas’ body of work is readily available online. Divas is all about the internet, whether he’s making illustrations about the spam he gets or digital art based on “ego shots” (now called “selfies”, but this was back in 2008). Both his preferred mode of inspiration and medium is simply low budget technology.
The internet and the possibilities of Open Source, along with a lot of low tech and PC related imagery, are closely linked to the output of several Buenos Aires-based artists. There are more conventional venues like Fundación Telefónica, which focuses on “art and technology” or FASE, an annual exhibition featuring new media art, but both support a simultaneously dated and hi-tech version of art, which heavily features robots and LED lights. Other artists explore ways in which technology can be used to discuss such varied topics as the perceived notions of institutionality, politically correct humor and even the Patriarchy through gifs, websites and tumblrs, but also using otherwise old school mediums such as painting, sculpture and photography.
One such artist is Facundo Pires, whose work expands photography, sculpture and installation, yet does so through printing experiments with failing machinery and researching amateur porn posted online, among other subjects. Mostly, what Pires is really doing in exploring the mechanics and limits of photography, both analog and digital, as well as image manipulation. In his most recent solo exhibition, “La línea del horizonte” (The horizon line) at Miau Miau gallery, Pires researched pornographic images and videos amateur performers would post online, retouching them into oblivion. Some film rolls, already a thing of the past because of digital photography, were encapsulated in clay and displayed on a shelf. A printed photo was displayed lightly resting on a rod that protruded from a wall. Pires is steadily developing an archaeological approach to images and paraphernalia: “what did we use this for, again?”
Adriana Minoliti, from the Queer Deco series
Adriana Minoliti considers herself a painter, yet her practice expands way beyond the canvas into feminist activism through art, curating exhibitions and editing publications. What Minoliti proposes is a transformative approach to art and life, providing a more integral vision of sexuality that takes into consideration feminist and queer theories. Her practice includes painting but also installation and photomontages, always working with abstraction and geometry as a biopolitical tool. Aside from the huge and stunning paintings in her show Playroom at Daniel Abate Galería in 2012, Minoliti has been amassing an impressive body of work with her Play G and Queer Deco series, both of which are photomontages. In Play G, which she proposed to Playboy Argentina but was turned down for being “too artsy”, Minoliti mixes naked women and geometric forms that interact with them. According to the artist, the abstract porn she works with “is post-pornographic because they mean to excite the spectator’s nervous system but criticize the statutes of pornography.” The Memphis Group, an Italian architecture and design from 1980s Milan is a clear reference throughout Minoliti’s work, but particularly the Queer Deco series, in which she places anthropomorphic geometric constructions in the midst of design magazine spreads. Most recently, Minoliti teamed up with mexican born but Buenos Aires based net artist and curator Gaby Cepeda, to create a series of gifs for an online exhibition that mixed both Minoliti’s paintings and their interests, ranging from Rihanna to cats, japanimation and the affirmation of power through sexiness.
Girls of the Internet Museum, a project by Gaby Cepeda
Another project that stems from the online exploration of feminism is the Girls of the Internet Museum. According to Cepeda, it's founder, the GIM was “born from a necessity to put together references, works and context that build sense around the girly internet experience, wether they stem from art or from the most random digital production.” The project came about in November 2012 during a workshop on temporary museums and express exhibition making by curator Pablo León de la Barra at the Centro de Investigaciones Estéticas. For the past year, Cepeda kept working on the project, developing a Tumblr-as-museum as a feminine, if not strictly feminist, institution. Integrating post-internet theory and international artists, from Jennifer Chan, Angela Washko or Jesse Darling, who are more upfront about their feminism, to Petra Cortright and Emilie Gervais, as well as the Argentine Laura Códega or Bolivian Narda Alvarado. The GIM manages to exist as both online exploration of “girls”, but also as IRL exhibitions and the ultimate thesis research tumblr.
Franco Ferrari’s show at La Ene in Buenos Aires
Franco Ferrari is another artist fascinated by the idea of museums. First in an apartment show and then at the Nuevo Museo Energía de Arte Contemporáneoand the University of La Plata, Ferrari has been working with the idea of high art, theft, copyleft and the possibilities the internet provides for creating your own high art Open Source museum. Working with high resolution images stolen from the web, Ferrari prints them -mostly in a 1:1 scale- to play with the idea of the palace-as-museum, that 18th century space that, through revolution, was opened to the public and served as a tool for civilization. Searching for frescoes by Tiepolo, he found The Immaculate Conception on the Google Art Project -a 100MB file- and became obsessed with the quality of the images he could get online. He looks for the gloss, crackle and the paintings in their original frames. “It was a matter of improving the internet search to get high resolution pictures. I realized that I could open a museum anywhere.” he says. Ferrari clearly admires the greatest of the art of the past, but also questions its exclusivity, bringing the masterpieces to Argentina or someone’s home through appropriation, his DIY attitude and a little bit of theft.
The term post-internet refers to a state of mind that conceives the world as a network; another way of thinking. In the context of these artists’ production, we can apply it to how they create being conscious of the networks they are operating in - from inception to production and how it is distributed. But it doesn’t just apply to how artists produce art, but to how they team up with other art workers to generate other projects. Buenos Aires is an exciting art city mostly because of all the galleries and collectives you might not hear of, yet are essential. Some of the artist-run galleries that have been important in the past few years won’t necessarily be there when their lease expires -Rayo Lazer, Urgente, Inmigrante, Isla Flotante, Bonjour, Big Sur and Militantes are some of the standouts- but they all would have shaped a generation of artists that conceive their work as part of a greater, multi-platformed art world.