New Audio: Kyle Lacy Returns with an Uplifting, Gospel-Tinged Song of Hope and Resilience @kylelacywrites @dalarecords

Earlier this year, I wrote about Charleston, SC-born, New York-based singer/songwriter and guitarist Kyle Lacy, and with the release of the Squeeze meets Daptone Records

The Road To Tomorrow (2020) … a talented musician …

Infographic: The A to Z Guide to Personal Branding

As I grow older, I’m beginning to figure out that a key indicator of my business success is the value of the network I keep and maintain. It’s why I spend a ton of time each year networking, speaking and attending conferences. The value that’s generated by my immediate network, and my network’s network probably makes up 95% of the overall revenue and success that my business realizes. That’s the…

Using Decker & Lacy's Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, I have created a list post of different ways to write a blog post.  

List Post: “This is a big favorite with blog readers, and it seems to generate more traffic for bloggers than any other type of post. “Five Secrets to Successful Blog Writing” always gets more attention than ‘How to be a Successful Blog Writer’… People are attracted to these because they’re finite, they hold the promise of being short, and they’re an easy read.” 

Authority Post: “These are similar to how-to posts, because they establish your authority on a particular topic… In an authority post, you can pontificate, philosophize, and predict.” 

How-To Post: This type of post establishes your authority but are more “specific and factual.” “Write out step-by-step instructions whenever you can, and include diagrams or photos, if possible.” 

News article and blog response post: “Find a post by someone in your field that you can respond to.” You could explain why you dis/agree with their article or post and be sure to present your own thoughts.  

Product Reviews: “Review new products, services, restaurants, companies, software, tools, whatever you happen to be involved in. Because you’re the expert, you’re going to teach people about what’s out there.”

New Post has been published on http://www.onlinereadbooks.com/the-best-twitter-tools-and-strategies-to-help-you-make-money-on-twitter.html

The Best Twitter Tools and Strategies to Help You Make Money on Twitter

I’m always on the lookout for good resources to share with my readers and customers. There’s so much hype in the marketplace that sometimes it’s really hard to know what is legitimate and what is a lot of hype. I prefer to stay away from the hype and simply use solid marketing techniques that will continue to work.

If you are looking for solid marketing techniques to help you build your business, Twitter is just the latest in a series of sites that offers you new and somewhat different ways to market. When I say somewhat different, I mean that it’s a new way to communicate, but it capitalizes on an old technique that has always worked for marketers: building a following for your products or services.

If you are looking for a guide that will help you get started, or you’re an advanced marketer who is looking to get more from your Twitter campaign, this book is a good choice.

First, unlike some books or ebooks you may find on the topic, you get much more comprehensive information on how to create an effective marketing campaign for your business. The information is comprehensive. Although you’ll learn how to set up your profile, this book focuses more on how to create effective marketing campaigns and solid marketing information than Joel Comm’s “Twitter Power” does.

Lacy shows you how to build your “Twitter Tribe.” (This is your following.) You’ll also learn how to do a better job of reaching your customers, as well as providing customer service. You may even decide that you like Twitter so much that you’ll want to use it to privately communicate with your business partners and teams.

This book also takes your marketing a step further discussing something a lot of internet marketing books and ebooks just don’t discuss much: how to market offline. In this case, you’ll learn how to combine offline marketing with Twitter.

This book includes a top ten list of both things you need to be doing on Twitter and a top ten list of things NOT to do. Plenty of tools are sprinkled throughout the book, and you’ll want to take advantage of these because most of them are free, but you’ll find a nice list at the end of the book that includes all of the essential tools you need to be using now.

What I liked most about this book is that you didn’t have to read every word to understand what you needed to do. In fact, I think this book was made to be skimmed as much as read, making it easy for you to get started quickly.

I also liked that he included the tools throughout the book, as you would need them, and you have a wide variety of tools you can use, as well as most of them being free. What made this book more helpful than “Twitter Power,” is that it helped me to focus on my overall marketing strategy, as well as this piece of the puzzle, not just one strategy.

Highly recommended for those who want to integrate Twitter into their marketing plans.

Twitter Marketing for Dummies

Self-promotion is just what it sounds like: promoting yourself, your events, your accomplishments, your victories, and even your defeats, problems, and lessons you have learned. You do it so you can increase your visibility to and awareness by others, increase traffic to your website, increase sales, and get more speaking opportunities, exhibitions, and gigs—more of whatever it is you’re looking for.