John Pasche, born April 24, 1945, is a British graphic designer who graduated with a BA from Brighton College of Art (1963–1967) and an MA from the Royal College of Art (1967–1970). In 1970, while still a student, Pasche was recommended to Mick Jagger to design a poster for The Rolling Stones’ European tour. Impressed, Jagger commissioned him to create a logo for their new record label. Inspired by Jagger’s mention of the Hindu goddess Kali and her protruding tongue, Pasche designed the iconic “Tongue and Lips” logo in 1970, debuting on the Sticky Fingers album in 1971. The bold, red design, symbolizing rebellion, became a global rock icon. Pasche was paid £50 initially, later selling the copyright for £26,000 in 1984. The original artwork sold to the Victoria and Albert Museum for $92,500 in 2008.
