#jira software

This could be a song title: "Business' features"...

A long time ago I worked on an internal product that managed the entire customer journey: from when he was only a lead until the contract with him ended.

Wireframe of the internal product. Every customer of the company was listed in a specific screen of the product.

At that time we didn't have anything that identified the way the customer behaved with the company's products. This bothered me a lot because we didn't know how the clients were stimulated by the solution, so it could impact the Net Promoter Score (NPS) of other B2C products in our company. Our sales, support and marketing team used the information in that internal solution about the customers to make calls, do meetings, etc. So, in order to the company employees understand the customer's feelings and particularities about the product he hired, I thought about a tag system:

In my mind, that's how the tags worked. "Excited" means the customer was very excited about his product and "Sender" means he sends a lot of e-mails.

In order to validate my idea, I talked to the support and sales teams' coordinators and they said that this was a great idea. The first big thing we were suposed to do was a screen to manage the tags:

This is a CRUD (Create, Read, Update and Delete) for the tag system, listing each one that we had on the product and with the option of creating a new tag.

In order to specify the screen that enabled the tag management, I had to create a story for it. The story was composed by the following:

User story;

Acceptance criteria;

Risks;

Tests.

If the user wanted to create a new tag, the internal product should have the possibility of tag creation. This is a similar task to the issue I created for that:

I'm using Scrum in this example, but we actually used Kanban. This issue was created in Jira Software.

The feature was then worked on, reviewed by the developers and me and finally documented because this increment needed it. According to the Agile Manifesto we must have working software over comprehensive documentation.

The final result was, after managing the tags, a screen where we could attach the customer to a tag, given that we had the permission to do it.

The customer with the tags besides his name.

This is the case for today folks. I really liked this Tumblr stuff and I hope to do more in the future.

Cya,

Everywhere you look in tech today, people are talking about certifications. Some swear by them as career boosters, while others roll their eyes and say “real skills matter more.”

If you’re in project management, Agile, or IT service management, you’ve probably asked yourself this:

“Is Atlassian Jira certification really worth it in 2025?”

After training hundreds of professionals and watching them succeed, I’ve seen both sides of the story. Let’s unpack it — in simple words, no marketing jargon.

What Exactly is Jira Certification?

Atlassian, the company behind Jira, offers official certifications that prove you can handle Jira Software, Jira Service Management, and related tools.

These certifications are designed for:

Project managers

Agile practitioners

Service desk teams

Admins and IT professionals

Think of it like a badge that tells employers: “I know how to make Jira work for your team.”

Types of Atlassian Jira Certifications (Updated 2025)

Here are the major certifications you can pursue this year:

Jira Software Administrator – Manage Agile boards, workflows, and project settings.

Jira Service Management Administrator – Configure IT service desks and request queues.

Agile Development with Jira Software – Focused on Agile practices inside Jira.

Jira Project Administrator – For team/project-level configurations.

Atlassian Certified Expert – Advanced-level credential covering multiple tools.

Why People Go for Jira Certification

Career Growth: Recruiters notice certified professionals.

Global Recognition: Atlassian tools are used worldwide.

Confidence Boost: Structured training improves problem-solving.

Better Pay: Certified admins and managers often earn higher salaries.

A Real-Life Story

Let me share a quick story.

Ravi, a mid-level project manager from Bangalore, always relied on Excel to track tasks. His company adopted Jira, and suddenly, he felt lost. Instead of fumbling through, he prepared for the Jira Project Administrator exam.

At first, he thought certification was “just a paper.” But after passing:

He could set up workflows that saved his team hours every week.

His boss trusted him to lead Jira adoption.

Within 6 months, he got promoted — and the company saved nearly ₹2 lakhs by streamlining processes.

That’s the kind of difference the right certification can make.

Cost of Jira Certification in 2025

Here’s the latest pricing info (approximate): CertificationExam Fee (USD)INR EquivalentRenewalJira Software Administrator$249₹20,7002 yearsJira Service Management Administrator$249₹20,7002 yearsJira Project Administrator$149₹12,4002 yearsAtlassian Certified Expert$999+₹83,000+2 years

💡 Pro Tip: Factor in training and practice costs too, not just the exam fee.

So… Is Jira Certification Worth It?

Here’s the honest truth:

If you’re a beginner → focus on learning Jira hands-on first.

If you’re a working professional → certification adds credibility and confidence.

If you want to switch jobs or roles → certification can make your resume stand out.

FAQs (Quick Answers for 2025)

Q: How hard is Jira certification? A: It’s moderate. With practice projects and prep, most professionals clear it.

Q: Do employers really value it? A: Yes, especially in IT, Agile, and consulting companies.

Q: Can I self-study or need a trainer? A: Both work. Self-study is cheaper, but structured training saves time.

Q: Is it enough for a job switch? A: It helps, but pair it with real-world Jira project experience.

Final Thoughts

Unlock the full potential of your project management with our Jira consulting services. As an Atlassian partner, MicroGenesis offers expert Jira implementation, Service Desk solutions, and consulting. Our Jira experts provide tailored strategies to optimize workflows and enhance productivity. Trust MicroGenesis for all your Jira needs, from implementation to ongoing support.

Jira Software is set in the midst of the world of project management and software development—a leading application for task tracking, project management, and teamwork. Whether you're a pro with Agile methodologies or just stepping out into the concepts that steer the ground, learning how to use Jira can lay a serious edge under your productivity. The point is that not all Jira training is created equal. Looking to master Jira? Then you will need to choose unique and effective training. So, what makes this Jira Software training unique from others? Let's go straight to the point on key differentiators.

Practical Learning

This perhaps makes the Jira Software training one of the very unique training programs because it lays so much emphasis on the practical way of learning. Instead of teaching concepts and theory, the training goes into practical examples around real situations professionals come across in their daily working. Participants get to work on live projects, create and manage tasks, configure workflows, and generate reports—all within the Jira environment.

This hands-on approach will ensure that attendees learn not only how Jira works but also how to apply its features to solve real business problems. By the end of this training, you will confidently be able to navigate the interface of Jira, customize it as per your needs, and use its powerful tools to improve collaboration and project outcomes.

Tailored to Different Levels of Skill

One more specific thing about Jira Software training is that it is very flexible in skill levels among trainees. It is designed to work for complete beginners to experienced Jira users who could use some finesse in their skills. It starts with core concepts, such as understanding Jira's interface, how to create an issue, and how to manage basic workflows. Once you go on, it will proceed by adding more advanced topics, including automation, integration with other tools, and advanced reporting.

It contains specialized modules for advanced users dealing with complex Jira configurations, custom dashboards, and large-scale project management. In this tiered approach, all participants learn at their own speed and ensure everyone derives value from the training, irrespective of their starting point.

Expert-Led Training with Industry Insights

The true value of this Jira Software training can be felt from the quality of instructors leading it. They are mastered in speeding up the course on behalf of practicing industry professionals with years of experience in agile project management and Jira administration. Not only can they teach you how to use Jira, but they also share valuable insights and best practices from their career. They offer an in-depth understanding of how Jira can be effectively applied to real-life examples and use-case scenarios across various industries and project environments.

What's more, a one-on-one meeting possibility with trainers for even more personalized advice, in which each of your questions is answered considering your particular interests and requests, is partially available. This is an excellent opportunity to have time with some of the best working professionals in the field, leverage on the time, and make the most out of it—helps in overcoming the challenges that one can face easily.

In-depth Coverage of Jira Features

Jira is a feature-rich tool, and for this training, it is also very critical to have a global view of every single feature this course goes through. It starts from basic issue tracking up to the most refined Agile practices like Scrum and Kanban boards. You will also learn how to be exceptional with Jira in project planning, time tracking, and resource management—both in general and—by maximizing the ability to customize it for the uniqueness—of your team.

It further includes training on how best to integrate Jira with other Atlassian tools, such as Confluence and Bitbucket, and third-party applications. This kind of a holistic approach will allow you to embrace the full potential of Jira to streamline your workflows and improve productivity across each organization.

Ongoing Support and Resources

Learning doesn't stop when the course ends. One unique feature of this Jira Software training program is that it bestows ongoing support on the participants by supplying needed resources even after the formal training completion. Participants receive access to a rich library of resources containing video tutorials, articles, and practice exercises that they can revisit at any time. There's also an active online community where you can connect with fellow learners, share knowledge, and get answers to your questions.

The certification program also provides updates and refresher sessions so you never fall behind on new Jira features and how to maximize them. All such aspects are bound to be great support for balancing up your Jira skills in all dimensions.

Conclusion

Jira tutorial | jira tutorial for beginners

A Marketing Automation platform that can do EVERYTHING! Business Automation and Important Tools to use

  Business Automation Softwares   Mar 20, 2023   0   26 Add to Reading List

What is Business Automation?

Business automation refers to the use of technology to streamline and automate repetitive, manual, and time-consuming business processes. It involves the implementation of software tools and applications that can perform routine tasks, such as data entry, document processing, and communication, without the need for human intervention.

By automating these processes, businesses can increase efficiency, reduce errors, improve accuracy, and free up time for employees to focus on more strategic and value-added tasks. Some common examples of business automation include customer relationship management (CRM) systems, inventory management software, and accounting software.

In addition to improving operational efficiency, you can contact web development companies who does business automation for businesses with valuable insights and analytics that can help them make better decisions and optimize their operations. Overall, business automation is a powerful tool for businesses looking to improve their productivity, reduce costs, and stay competitive in today's rapidly evolving business environment

How to do marketing automation

Define your goals: Start by identifying your business objectives and determining what you hope to achieve with marketing automation. This will help you determine which tools and platforms to use and what features you need to focus on.

Choose the right platform: Select a marketing automation platform that offers the features and integrations you need to achieve your goals. Popular options include HubSpot,Zapier, WhatsApp Business, Jira, Slak,Asana, Trello, Canva, Zoho,

Build your database: Collect data on your prospects and customers to create a comprehensive database. This data should include contact information, demographic data, and behavioral data, such as website visits, social media interactions, and email opens.

Create targeted campaigns: Use your marketing automation platform to create targeted campaigns that are tailored to your audience's interests, behaviors, and preferences. This may include email marketing, social media advertising, and content marketing.

Monitor and analyze results: Use analytics and reporting features to monitor the performance of your campaigns and track progress toward your goals. Use this data to make informed decisions about future campaigns and optimize your strategy for better results.

Continuously optimize: Marketing automation is an ongoing process, and it's important to continuously monitor, test, and optimize your campaigns to improve results over time.

Best suite for Business Automation 

There are many business automation tools available, and the best ones for your business will depend on your specific needs and goals. However, here are some popular options that businesses frequently use:

Customer Relationship Management (CRM) software: CRM software helps manage customer interactions and data, including sales, marketing, and customer support. Some popular CRM tools include Salesforce, HubSpot, and Zoho.

Marketing automation software: Marketing automation software helps automate and streamline marketing tasks such as email campaigns, social media scheduling, and lead generation. Popular options include HubSpot, Marketo, and ActiveCampaign.

Project management software: Project management software helps organize and manage tasks, projects, and teams. Some popular options include Asana, Trello, and Monday.com.

Accounting software: Accounting software helps manage financial transactions, including invoicing, budgeting, and tax reporting. Some popular options include QuickBooks, Xero, and FreshBooks.

Human resources software: Human resources software helps manage employee data, benefits, and performance. Some popular options include BambooHR, ADP, and Zenefits.

Inventory management software: Inventory management software helps manage stock levels, orders, and suppliers. Popular options include TradeGecko, Stitch Labs, and Skubana.

Customer service software: Customer service software helps manage customer inquiries, complaints, and feedback. Some popular options include Zendesk, Freshdesk, and Help Scout.

Why you need business automation?

Business automation can bring several benefits to a business, including:

Increased efficiency: Business automation can streamline manual and repetitive tasks, reducing the amount of time and effort required by employees. This can free up time for employees to focus on more strategic tasks, increasing productivity and efficiency.

Improved accuracy: Automation reduces the risk of errors, inconsistencies, and oversights that can occur with manual processes. This can improve the accuracy and reliability of business operations, reducing the risk of costly mistakes.

Cost savings: By automating tasks, businesses can reduce labor costs, improve operational efficiency, and eliminate the need for manual processes. This can result in significant cost savings over time.

Improved customer experience: Automation can help businesses respond more quickly and effectively to customer inquiries, requests, and complaints. This can improve the overall customer experience, leading to increased satisfaction and loyalty.

Scalability: Automation can help businesses scale their operations more easily and efficiently by reducing the need for manual processes and increasing efficiency.